Fashion Online - UK - June 2017
“As consumers have become more accustomed to shopping for fashion online their expectations have been raised and retailers will have to invest more in the online shopping experience to drive sales. Delivery is becoming a key online battleground and the use of delivery passes and more dynamic delivery options could increase loyalty towards a specific retailer. As consumers crave experiences, retailers will also need to elevate the online shopping experience and make it more entertaining through the use of the latest technology such as live video on social media platforms, virtual reality and personalised customer service and stylist options.”
Tamara Sender, Senior Fashion Analyst
This report answers the following questions:
- Why is online fashion continuing to see strong growth?
- Who are the winners and losers in online fashion?
- What are the growth opportunities for online sales of fashion?
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