Fashion Retailing - China - November 2019
£ 3,486.28 (Excl.Tax)Excl. Tax Buy Now
“Chinese urbanities are quickly evolving into fashion-conscious consumers that want to look well-dressed and express their individuality, including when they are in sportswear. The athleisure trend is not expected to die down in the near future, although it has been on trend for years. Meanwhile, consumers now also have higher expectations in every aspect of fashion, from quality, style-matching, to brand value and brand message. Mintel has also noticed that the online shopping platforms are transforming from being a channel to an integrated source of fashion. They have become a one-stop place that consumers can gather fashion information, find fashion inspirations, read reviews and make the final purchase.”
- Summer Xia, Research Analyst
This report will look at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.