Fast Casual Restaurants - China - January 2018
“Although growing dramatically, China’s fast causal market is still in a stage of infancy. Existing fast casual brands should focus on workday lunch as well as explore other occasions, especially workday dinner and late-night meal. There is also opportunity in the market for more Chinese-style fast casual brands providing inviting store atmosphere, fun dining experience and premium offerings.”
– Summer Chen, Research Analyst
This report examines the following issues:
- Improving appeal for workday lunches
- Occasion extension
- Opportunity for more fast casual brands offering Chinese-style foods
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