Fast Casual Restaurants - US - August 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The fast-casual restaurant segment of the $580 billion foodservice industry is a tribute to the American desire to find middle ground, a hybrid that seeks to keep the best of both fast food and casual dining restaurants, while still being its own very contemporary niche. Fast casual recognizes that service speed still is important, while also believing that product quality is key and never should be compromised. Fast casual caters to consumers who grew up dining away from home often and who still want the convenience that a restaurant offers but at as modest a price as possible. Fast casual exists because it meets consumer demands about food quality, service and atmosphere. But while some of its largest concepts have fared well, the category overall has been hampered by the same recessionary factors slowing the industry as a whole.
This report seeks to give a state-of-the-category overview of what fast casual is about and includes the following insights:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.