Fast Casual Restaurants - US - October 2012
“The competitive foodservice landscape emphasizes a few key issues that face fast casual operators. To begin with, the number of fast casual concepts entering the market has forced operators to seek greater differentiation. As such, there’s a range of service styles within the fast casual realm, which is causing confusion among some consumers. The segment’s notoriety as an appropriate lunchtime destination is positive, yet it’s also limiting. Looking to nontraditional avenues (like beverages and snacks) can drive incremental sales throughout the day and will resonate with core fast casual users. Finally, integrating technology and digital media into brand concepts and marketing strategies can boost sales and brand perception.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- What is the fast casual service style?
- How can fast casual be more than just a lunchtime destination?
- How can technology be better utilized to boost sales?
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