Fast Casual Restaurants - US - October 2012
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- pubs, clubs, restaurants
- October 2012
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“The competitive foodservice landscape emphasizes a few key issues that face fast casual operators. To begin with, the number of fast casual concepts entering the market has forced operators to seek greater differentiation. As such, there’s a range of service styles within the fast casual realm, which is causing confusion among some consumers. The segment’s notoriety as an appropriate lunchtime destination is positive, yet it’s also limiting. Looking to nontraditional avenues (like beverages and snacks) can drive incremental sales throughout the day and will resonate with core fast casual users. Finally, integrating technology and digital media into brand concepts and marketing strategies can boost sales and brand perception.”
– Bethany Wall, Foodservice Analyst
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.