Feminine Hygiene and Sanitary Protection Products - China - December 2019
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The China feminine sanitary and hygiene market arrived at value sales of RMB43.0 billion in 2019 and is projected to grow at a value CAGR of 4.0% over the next five years, steadily growing towards RMB52.3 billion by 2024. The feminine sanitary products sector is approaching maturity, with growth supported by consumers trading up. Meanwhile, the feminine hygiene segment makes up a small share of the total market but has led growth in the past few years and is anticipated to continue its strong growth facilitated by consumers’ willingness to spend on health.
“Savvy consumers are propelling market evolution with their attention to health and wellness and driving an expedited innovation cycle with their limited brand loyalty. R&D is primarily focused on expanding the dimensions of product features, to develop products with dedicated cuts and designs for segmented occasions and needs, and to better meet consumers’ specific and various trade-up demands towards natural, safe, clean and caring features.”
– Anne Yin, Associate Research Analyst
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