Feminine Hygiene and Sanitary Protection Products - UK - January 2018
“There is a quiet revolution ongoing in the incontinence products segment. The stigma around incontinence appears to be fading, products are advertised on primetime TV, and brands are creating new designs that are more stylish and sophisticated. As the population ages, incontinence products are only going to go even more mainstream, although for brands to benefit further they need to address the growing needs of men as well as women. In feminine hygiene and sanitary protection, brands are becoming much bolder in their marketing approach, with campaigns that are more positive and realistic.”
– Hera Crossan, Research Analyst
This Report looks at the following areas:
- Always Discreet disrupts the incontinence segment
- High brand loyalty for sanitary protection has potential to drive environmental change
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