Festive Foods - China - April 2018
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, packaging and formula are necessary, but brands shouldn’t forget to enhance the connections between their products and the values represented by each festival. ”
– Alice Li, Research Analyst
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