Festive Foods - China - January 2015
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“As a country rich in food culture, traditional Chinese festive food plays a very important role in festivals, especially in this era when other ritual activities associated with celebrating festivals are fading out.
Besides traditional festive food such as mooncake, zongzi, yuanxiao, etc., Chinese consumers show interest in new categories of festive food products, such as chocolate, nuts, fruits, etc., which provides opportunities for non-traditional food makers to get a share of the festive market.
There is high demand for both self-consumption and gifting. Since gifting is critical to relationship bonding in Chinese culture, businesses need to be attentive to people’s various considerations when deciding which food to choose, in terms of the festive occasion, recipient, features of the gifting food itself, etc.”
-Linda Li, Senior Research Analyst
This report covers the following areas:
Value for money products will prevail in the festive food market in the future. However, this does not mean that products should be simple and dull with a cheap image.
Manufacturers have various ways to provide more value for consumers, such as using the packaging to highlight the festive theme, making the product more interactive to engage consumers and applying more creative means in the gift packs to help consumers convey personal messages to the recipients.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.