Festive Foods - China - January 2015
“As a country rich in food culture, traditional Chinese festive food plays a very important role in festivals, especially in this era when other ritual activities associated with celebrating festivals are fading out.
Besides traditional festive food such as mooncake, zongzi, yuanxiao, etc., Chinese consumers show interest in new categories of festive food products, such as chocolate, nuts, fruits, etc., which provides opportunities for non-traditional food makers to get a share of the festive market.
There is high demand for both self-consumption and gifting. Since gifting is critical to relationship bonding in Chinese culture, businesses need to be attentive to people’s various considerations when deciding which food to choose, in terms of the festive occasion, recipient, features of the gifting food itself, etc.”
-Linda Li, Senior Research Analyst
This report covers the following areas:
- Provide more value to consumers through packaging
- There are opportunities in imported fruit as festive gifts
- Create more intensive means of delivering personal messages while gifting
- Value for money products will prevail in the festive food market in the future
Value for money products will prevail in the festive food market in the future. However, this does not mean that products should be simple and dull with a cheap image.
Manufacturers have various ways to provide more value for consumers, such as using the packaging to highlight the festive theme, making the product more interactive to engage consumers and applying more creative means in the gift packs to help consumers convey personal messages to the recipients.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.