Finance Marketing Channel Overview - US - August 2011
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This report looks at finance marketing in the US. The days of the single-channel customer are gone. The proliferation of electronic media has complicated every marketer’s job, including those in financial services. The constant and rapid introduction of newer and newer versions of technology makes customers a moving target. No sooner do they adapt to a given technology than a new one comes out and they switch, making it difficult for marketers to find them.
Some of the questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.