Financial Services: Consumers and New Technology - UK - August 2011
This report specifically focuses on the consumer aspect of finance and technology. It details consumer usage of a wide range of financial services-related technologies as well as their attitudes and behaviour towards them. In addition to exploring the potential of emerging technologies like mobile banking and mobile ‘tap and go’ payments, the report also takes a look at the development of new media channels, such as Facebook and Twitter, in relation to financial services.
“Although most consumers surveyed say they plan to take a wait-and-see approach to adoption, the fact that more internet users now say they use a smartphone than a standard mobile signals the significant market potential for both mobile banking and mobile contactless payments in the UK.”
– George Zaborowski, Senior Financial Services Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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