Financial Services: The Path to Purchase - UK - June 2015
“Online channels now dominate all stages of the research and purchase process in most financial markets. There is still a group who prefer to use branch-based services, but most consumers now expect to be able to find, research and arrange any product online. A provider that has a sub-standard offering is now at a major disadvantage.”
– Rich Shepherd, Financial Services Research Analyst
This report discusses the following key topics:
- The internet is now key at all stages of arranging a product
- Price can get people to switch, but other considerations make them stay
- The changing role of brand image
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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