Financial Services: The Path to Purchase - UK - May 2019
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This report explores the product research and purchase journey across a number of retail banking and insurance markets. It includes discussion of trends and recent changes in how people find and arrange finance products. Mintel’s exclusive consumer research looks at purchase activity over the last three years, the reasons for arranging products, sources of information used for research, including the first point of contact, and how people arrange each product. Finally, the report discusses consumer attitudes towards the purchase journey, including satisfaction and approach to choosing providers.
“Consumers show a strong satisfaction with the product research and purchase options on offer in financial services. The transition from branches to online channels has been profound in most markets. Consumers now not only express a belief in needing to use online research channels to find the best deal, but also express a preference for them.”
– Rich Shepherd, Senior Financial Services Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.