Financial Services: The Path to Purchase - UK - May 2019
Covered in this report
This report explores the product research and purchase journey across a number of retail banking and insurance markets. It includes discussion of trends and recent changes in how people find and arrange finance products. Mintel’s exclusive consumer research looks at purchase activity over the last three years, the reasons for arranging products, sources of information used for research, including the first point of contact, and how people arrange each product. Finally, the report discusses consumer attitudes towards the purchase journey, including satisfaction and approach to choosing providers.
“Consumers show a strong satisfaction with the product research and purchase options on offer in financial services. The transition from branches to online channels has been profound in most markets. Consumers now not only express a belief in needing to use online research channels to find the best deal, but also express a preference for them.”
– Rich Shepherd, Senior Financial Services Research Analyst
This report looks at the following areas:
- Apps are yet to take a central role but personal loans show the way
- Consumers have moved on from branches for account opening
- Technological excellence may be the only way forward for challengers
- Advisers can use the mortgage process to introduce other services
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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