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Travel and Tourism - Finland Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Finland market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • How does the tourism industry contribute to Finland’s economy?
  • Which are the major source markets to Finland and when do they travel?
  • What major infrastructure projects will have positive benefits for the tourism industry?
  • What is the state of the hospitality sector in Finland?
  • Why is Finland the world’s happiest country?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Located in a remote corner of Northern Europe and with around one third of its landmass situated in the Arctic Circle, Finland offers exceptional outdoor adventures and natural attractions that include extensive taiga forest, islands and coastline, and thousands of lakes, gouged out by the retreating ice during the Ice Age. Recently hailed the ‘Happiest Country in the World’, Finland offers an outstanding travel experience that inspires the enjoyment of local experiences that is bang on the global travel trend of today Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Finland: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Tourism demand, 2014-17
                  • Figure 2: Distribution of employment in the tourism industry by sector, 2015
              • Arrivals

                • International
                  • Figure 3: International arrivals & overnights to all types of accommodation, 2014-18
                  • Figure 4: International tourist arrivals to all types of accommodation, 2014-18
                  • Figure 5: Top source countries to Finland by arrivals to all types of accommodation, 2016-18
                  • Figure 6: Top source countries to Finland by overnights to all accommodation, 2017-18
                • Domestic
                  • Figure 7: Domestic arrivals & overnights in all types of accommodation, 2014-18
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Seasonality
                      • Figure 8: Inbound arrivals to all types of accommodation by month, 2017-18
                    • Length of stay
                      • Figure 9: Average length of stay for top source markets, 2017-18
                    • Domestic
                      • Purpose of visit
                        • Figure 10: Domestic tourism trips by purpose of visit, 2016-18
                      • Seasonality
                        • Figure 11: Domestic arrivals in all types of accommodation, 2017-18
                      • Length of stay
                      • Transport

                        • Air
                          • Figure 12: International traffic at Helsinki Airport, % of all passengers, 2018
                          • Figure 13: Finnair annual passengers, 2014-18
                        • Road
                          • Rail
                            • Sea
                            • Accommodation

                                • Figure 14: Tourist accommodation stock in Finland, 2016-18
                                • Figure 15: Hotel occupancy rates (%) by month, 2018*
                              • The hotel market in Helsinki
                                • Figure 16: New hotel developments in Helsinki, 2018
                            • Tourism News

                              • Finland in 2019 – the World’s Happiest Country
                                • Rent-A-Finn campaign
                                • What Next?

                                  • Finland prepares for tourism growth