First Aid - UK - January 2020
£ 1,995.00 (Excl.Tax)Excl. Tax Buy Now
The first aid category has experienced a decline in value sales of 4.7% to £166 million in 2019, driven by savvy shopping behaviours as well as continued innovation from the private label sector. Insect repellents in particular saw the biggest decline (12%), driven by fewer people going on long-haul holidays.
However, consumer interest in innovation is high and there are opportunities that brands are yet to fully tap into. 49% of adults are interested in healing plasters, whilst 45% would like to see biodegradable plasters. The category is likely to show long-term growth, driven by NPD and an ageing population.
“The value of the first aid category has fluctuated in recent years and is estimated to show significant decline in 2019 due to reduced NPD and competition from the private label sector. Future growth will come from brands offering consumers added value propositions, as well as engaging with them using educational initiatives. This could be through online advertising and tutorials, as well as NPD in products containing healing properties, smart technology, or customisation, or connecting with consumers through sustainability and ethical trends.”
– Emilia Greenslade, Junior Research Analyst
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