Fitness Clothing - US - October 2014
“The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling trend indicative of consumers’ desires for casual, comfortable, and accessible pieces to wear from gym life to the rest of life, and vice versa.
– Diana Smith, Senior Research Analyst, Retail & Apparel
This report answers the following key questions:
- How is obesity impacting the fitness clothing market?
- Who are the most fervent fitness clothing buyers?
- What do consumers want in their fitness wear?
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