Fitness Clothing - US - September 2011
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At the crossroads of sports, fashion and popular culture, the fitness apparel market boasts some of the best-established brands in the world. This report explores how the macroeconomic landscape, national fitness activity and demographic changes are shaping the market. It hones in on the recent performance, sales, branding and marketing strategies of major suppliers including Nike, Adidas, Puma, New Balance, Hanes, Under Armour and a host of smaller players. It analyzes major recent ad campaigns to probe how these companies are reaching out to teens, 18-24 year olds, women and other key demographic groups. It describes major innovations that enhance the performance, comfort and functionality of fitness apparel. Exclusive, up-to-date consumer research examines which groups are purchasing the most apparel and what products they are buying. It probes behavior, interests and attitudes such as:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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