Flavor Innovation on the Menu - US - September 2019
Covered in this report
The purpose of this Report is to analyze consumers’ attitudes, behaviors and perceptions related to flavor innovation on the menu, especially regarding flavor trends, flavor combinations, international cuisine, type of menu item and barriers and motivators to trying new flavors and foods. It examines trends as well as flavor-related attitudes and behaviors by key demographics, as well as by selfidentification as an Adventurous Eater.
This report’s findings relate to a wide range of restaurants, including FSRs (full-service restaurants) as well as the LSR (limitedservice restaurants), that include both fast food (QSR – quickservice restaurants) and fast casual venues.
This report builds upon Mintel’s Innovation on the Menu – US, October 2018 Report, as well as Mintel’s 2019 US Flavor and Ingredient Trends.
"Demand for flavor innovation on the menu is already high, and it’s poised for continued future growth alongside the population growth of the most Adventurous Eaters: young and Hispanic consumers. Millennials in particular are hungry for less-common flavors and ingredients on the menu, spanning everything from sour flavors to seafood sauces. Operators will also need to invest more in international ingredient research and development to keep pace with the quick-moving retail market."
– Jill Failla, Foodservice Analyst
This report examines the following issues:
- Sweet flavors fall from favor
- Retail raises the bar for flavor innovation
- Cater to Millennials and Hispanic consumers with flavor innovation
- Appeal to Cautious Eaters with beverages and desserts
- Don’t shy away from bitter and sour flavors or seafood sauces
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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