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Description

Description

"Dips and sauces of all types play a critical role: to make foods taste better. In this unprecedented time of COVID-19, as Americans are hunkered down at home, cooking and snacking, enjoyment, good taste and small comforts are more important than ever. Both in-store and online, brands and retailers have an opportunity to help shoppers to keep the menu exciting with shelter-at-home meal planning assistance, shoppable recipes, and even ways to continue flavor exploration like bundling or DTC programs."

– Mimi Bonnett, Food and Drink Research Director

This Report will cover the following areas:

  • How the COVID-19 pandemic is impacting food shopping, preparation and consumption and use of dips and sauces
  • How brands are helping consumers keep meal and snack time exciting
  • “Go-to” flavors of dip and sauces
  • What’s next in flavors and ingredients for dips and sauces

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Figure 1: Short, medium and long term impact of COVID-19 on dips and sauces april 2020
        • Overview
          • Figure 2: Dips and sauces consumed, January 2020
        • Top takeaways
          • Competitive pressure within the super-category
            • Figure 3: Dip and sauce uses, January 2020
          • Dips are essential, yet occasion based
            • Figure 4: Attitudes toward dips and sauces, January 2020
          • The average household “pantry” looks like this . . .
            • Figure 5: TURF Analysis – go-to flavors, January 2020
          • Familiar, yet innovative flavors are sticky
            • Figure 6: Dip/sauce flavor experience and interest, tier 2 flavors, January 2020
          • Under 45s are enthusiastic flavor explorers
            • Figure 7: Dip/sauce flavor experience and interest, tier 3 flavors, by age, January 2020
        • The Impact of COVID-19 on Flavors and Ingredients in Dips and Sauces

          • What you need to know:
            • Figure 8: Short, medium and long term impact of COVID-19 on dips and sauces april 2020
          • Opportunities and Threats
            • America: at home, and eating
              • Dips are essential, yet occasion based
                • Figure 9: COVID-19 Tracker, Future activities, April 16-24, 2020
              • Shoppers’ shifts from spontaneity to stocking up could stick
                • eCommerce and DTC are natural fits for dips and sauces
                  • Staying close to home may mean sticking with flavor favorites…
                    • Figure 10: TURF Analysis – go-to flavors, January 2020
                  • …but brand exploration may be inevitable
                    • Figure 11: Important condiment and dressing attributes, September 2019
                  • Social media can play a big role in what flavor(s) comes next
                    • Versatility = value
                      • Impact on the Dips/Sauces market
                        • Growth categories have connections with snacking, but will likely bleed into meals
                          • Figure 12: Total US retail sales of dips, sauces and marinades, at current prices, 2014-2019
                        • Dips and Sauces support consumers via Experience
                          • How the crisis will affect key consumer segments in the Dips and Sauces category
                            • Millennials, Gen Z will likely need the most attention
                              • Dips and sauces are essential to Adventure Eaters and Value Chasers
                                • Figure 13: Experience and interest in Flavors, Adventure eaters, Tried it and liked it, January 2020
                                • Figure 14: Experience and interest in Flavors, Value Chasers, Tried it and liked it, January 2020
                              • How a COVID-19 recession will reshape Dips and Sauces
                                • Private label already poised for success
                                  • Figure 15: Private label share of multi-outlet food and drink sales, 2014-19
                                • Foodservice re-openings will be met with reluctance from some
                                  • Figure 16: Dip/sauce flavor experience and interest, tier 3 flavors by age, January 2020
                                • COVID-19: US context
                                • Market Landscape – What You Need to Know

                                  • Growth tied to snacking, line extensions
                                    • Products blur across category and segment
                                      • Tapping global flavor experiences to drive interest
                                      • State of the Market

                                        • Growth categories have connections with snacking
                                          • Figure 17: Total US retail sales of dips, sauces and marinades, at current prices, 2014-2019
                                          • Figure 18: Percent change in sales of dips, sauces and marinades, at current prices, 2017-2019
                                        • Brands are staying close to home
                                          • Figure 19: change in new product launches by type, 2017 -19
                                        • Dips are essential, yet occasion based
                                          • Figure 20: Attitudes toward dips and sauces, January 2020
                                        • Condiments lead product types consumed
                                          • Figure 21: Dips and sauces consumed, January 2020
                                        • Two thirds of adults like to dip
                                          • Figure 22: Dips and sauce use, January 2020
                                        • Younger adults most likely to use dips/sauces in a variety of ways
                                          • Figure 23: Dips and sauce use, by age, January 2020
                                        • The average household pantry looks like this . . .
                                          • Figure 24: TURF analysis – go-to flavors, January 2020
                                        • The lines between dips, sauces, marinades and condiments are blurred
                                          • Figure 25: Dips and sauces consumed, by dip and sauce uses, January 2020
                                      • Market Drivers

                                        • Mintel Trend drivers – mapping the catalyst of change
                                          • For dips, spreads, sauces and condiments it’s all about the flavor
                                            • Figure 26: Important condiment and dressing attributes, September 2019
                                            • Figure 27: Dips and spreads behaviors, January 2020
                                          • Versatility = value
                                            • Figure 28: Condiment and dressing attitudes, October 2017
                                          • Taste plus wellbeing inspires trial for dips and sauces of all types
                                            • Figure 29: New dip/spread trial, January 2020
                                            • Figure 30: Increased spend for condiments/dressings, October 2019
                                          • Foodservice menus point to new paths to excitement
                                            • Figure 31: Menu incidence Q4 2016-Q4 2019 (number of menu mentions)
                                          • The future is flavorful
                                            • Figure 32: Correspondence Analysis – Symmetrical map – Flavor innovation, January 2020
                                            • Figure 33: Flavor innovation, January 2020
                                        • Brand Landscape – What You Need to Know

                                          • Now: Flavor blends and interesting ingredients
                                            • Near: Leveraging healthy ingredients and positioning
                                              • Next: Global and local flavors/ingredients
                                              • Product Development: Now – Current Flavor Trends

                                                • Classic flavors top the go-to list
                                                  • Figure 34: Primary dip and sauce flavors consumed, January 2020
                                                • Product trend: Brands play it safe with range extensions
                                                  • Product trend: Hot takes on classics
                                                    • Figure 35: Attitudes about dips/sauces, January 2020
                                                  • Brands in action
                                                    • Product trend: Sweet heat takes new forms
                                                      • Brands in action
                                                      • Product Development: Near – What to Watch For

                                                        • Product trend: Getting functional
                                                          • Figure 36: Dips and sauce product launches, by top-10 claim categories, 2018-19
                                                        • Brands in action
                                                          • Product trend: Something borrowed
                                                            • Brands in action
                                                              • Product trend: Crossing category lines
                                                                • Brands in action
                                                                  • Product trend: Power to the plants
                                                                    • Brands in action
                                                                      • Specialty diets don’t have to be flavorless
                                                                        • Figure 37: Opinions on diet trends, by age, September 2019
                                                                      • Brands in action
                                                                      • Product Development: Next – What’s in the Pipeline

                                                                        • Global flavors push boundaries
                                                                          • Figure 38: Emerging international cuisine consumption, February 2020
                                                                        • Brands in action
                                                                          • The ethical expectation
                                                                            • Product trend: In a pickle
                                                                              • Figure 39: Attitudes about fermented condiments, November 2019
                                                                          • The Consumer – What You Need to Know

                                                                            • Dips/sauces can elevate everyday dishes
                                                                              • A fifth of adults will go out of their way to try new flavors
                                                                                • Ranch tops the list as favorite dip/sauce flavor
                                                                                  • Consumers are looking beyond basic flavors
                                                                                    • Less-conventional flavors will take some work
                                                                                    • Attitudes toward Dips and Sauces

                                                                                        • Dips/sauces are essential to improving taste
                                                                                          • Figure 40: Attitudes toward dips and sauces, January 2020
                                                                                        • 18-24s think dips/sauces are essential; social media provides inspiration
                                                                                          • Figure 41: Attitudes toward dips and sauces, by age, January 2020
                                                                                        • Adventure Eaters emerge as important consumer of dips/sauces
                                                                                          • Figure 42: Attitudes toward dips and sauces, by food and drink shopper segmentation, January 2020
                                                                                      • Approach to New Flavor Trial

                                                                                          • Majority of adults are willing to try new flavors
                                                                                            • Figure 43: Interest in trying new flavors, January 2020
                                                                                          • Niche young cohorts as ideal target for flavor innovation
                                                                                            • Figure 44: Interest in trying new flavors, by select demographics, November 2019
                                                                                          • Adventure Eaters seek out bold flavors, unique ingredients
                                                                                            • Figure 45: Interest in trying new flavors, by food and drink shopper segmentation, November 2019
                                                                                        • Now: Dip/Sauce Flavors Consumed

                                                                                            • Ranch is the most consumed dip/sauce flavor
                                                                                              • Figure 46: Dip and sauce flavors consumed, January 2020
                                                                                            • Middle-age consumers enjoy a variety of dip/sauce flavors
                                                                                              • Figure 47: Dip and sauce flavors consumed, by age, January 2020
                                                                                            • Culturally diverse consumers have the most diverse palates
                                                                                              • Figure 48: Dip and sauce flavors consumed, by race/Hispanic origin, January 2020
                                                                                          • Near: Dip/Sauce Flavor Experience and Interest

                                                                                              • Moving beyond mainstream
                                                                                                • Figure 49: Dip/sauce flavor experience and interest, tier 2 flavors, January 2020
                                                                                              • Young adults try flavors and like them, particularly hot/spicy
                                                                                                • Figure 50: Dip/sauce flavor experience and interest, tier 2 flavors, by age, January 2020
                                                                                            • Next: Dip/Sauce Flavor Experience and Interest

                                                                                                • Flavor obscurity plays a role in experience and interest
                                                                                                  • Figure 51: Dip/sauce flavor experience and interest, tier 3 flavors, January 2020
                                                                                                • Young adults willing to try unique, international flavors
                                                                                                  • Figure 52: Dip/sauce flavor experience and interest, tier 3 flavors by age, January 2020
                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                • Data sources
                                                                                                  • Sales data
                                                                                                    • Consumer survey data
                                                                                                      • Mintel Food and Drink Shopper Segmentation
                                                                                                        • Purchase Intelligence
                                                                                                          • Abbreviations and terms
                                                                                                            • Abbreviations
                                                                                                            • Appendix – The Consumer

                                                                                                                • Figure 53: Flavor innovation, January 2020
                                                                                                              • Methodology

                                                                                                              About the report

                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                              • The Consumer

                                                                                                                What They Want. Why They Want It.

                                                                                                              • The Competitors

                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                              • The Market

                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                              • The Innovations

                                                                                                                New Ideas. New Products. New Potential.

                                                                                                              • The Opportunities

                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                              • The Trends

                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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