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Description

Description

What you need to know

Indians go global

The outlook of Indian consumers is expanding due to their global interaction. As more people travel to different countries, their exposure to new tastes and flavours widens.

Experience is important to new-age consumers

Millennials desire experiences. They are keen to 'live in the moment' and are willing to spend to do so. Food must be able to cater to their emotional cravings.

New retail channels increase availability

The advent of technology has helped brands reach out to consumers more closely. Improving infrastructure and new shopping destinations make it easier for consumers to try new products.

Go deeper in flavours from India and the world. Use natural flavours with an emphasis on Indian herbs to appeal to the health-conscious Indian consumer.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how are they playing out in India
    • flavours

      • Snacks
      • [Graph] Select European countries: Consumers who take their health into consideration when choosing the flavour of food and drink products, 2018
      • Cold beverages
      • [Graph]
      • [Graph]
      • Chocolates/sweets
      • [Graph] India: Flavour launches in sweets, 2016-19
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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