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Description

Description

Add value through health benefits and flavours to target a sceptical audience.

Natasha Kumar, Food & Drink Analyst - India

EXECUTIVE SUMMARY

KEY TRENDS

  • Drivers
  • Gobal trends playing out in India

CONSUMER INSIGHTS

  • Flavoured milk consumption
  • Triggers, barriers and innovation opportunities
  • Flavours
  • Plant-based alternatives

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Consumption of white and flavoured milk in the last six months, September 2019
    • [Graph] India: Number of plant-based milk launches by select ingredients (and all children), October 2016-September 2019
    • [Graph] India: Consumption of dairy alternatives in the past six months, September 2019
  2. key trends

    • Drivers
    • Gobal trends playing out in India
  3. Consumer insights

    • Flavoured milk consumption
    • [Graph] India: Consumption of packaged and loose white milk, by frequency, September 2019
    • [Graph] India: Consumption of packaged flavoured milk, by frequency and age group, September 2019
    • [Graph] India: Consumption of packaged flavoured milk in the past six months, by frequency and city tier, September 2019
    • [Graph] India: Consumption of packaged flavoured milk in the past six months, by frequency and region, September 2019
    • Triggers, barriers and innovation opportunities
    • [Graph] India: Triggers for consumption of flavoured milk, September 2019
    • [Graph] India: Agreement to select statement about flavoured milk, by region, September 2019
    • [Graph] India: Barriers to consumption of packaged flavoured milk, by frequency of consumption, September 2019
    • [Graph] India: Features of interest in flavoured milk, by gender and age group, September 2019
    • [Graph] India: Share of flavoured milk launches carrying select growing health claims, Oct 2016-Sep 2019
    • Flavours
    • [Graph] India: Flavours consumers would most like to try, September 2019
    • [Graph] India: Top growing flavours in flavoured milk by share of launches, October 2016-September 2019
    • [Graph] India: Top flavours in flavoured milk by share of launches, October 2016-September 2019
    • [Graph] India: Select desired feature in packaged flavoured milk by consumer type, September 2019
    • Plant-based alternatives
    • [Graph] India: Consumption of plant-based alternatives, by frequency, September 2019
    • [Graph] India: Consumption of plant-based alternatives in the past six months, by age group and region, September 2019
    • [Graph] India: Plant-based milk consumers, by flavoured milk consumer type, September 2019
    • [Graph] India: Barriers to consumption of plant-based milk, September 2019
    • [Graph] India and global: Number of plant-based milk launches, October 2018-September 2019
  4. market applications

    • Opportunities
    • [Graph] Global: Select health claims as a share of plant-based milk launches, October 2016-September 2019
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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