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Description

Description

"Big stock-up trips at traditional supermarkets are still happening, but especially among younger food and drink shoppers they’re giving way to smaller quick-fill trips across a wider array of retail outlets. This new generation of shoppers is also less likely to make a list and more likely to make purchase decisions in the store, making them a receptive audience for in-store marketing and ideas."
- John Owen, Senior Food & Drink Analyst

This report looks at the following areas:

  • Traditional supermarkets remain top choice
  • Younger shoppers’ priorities draw them beyond traditional supermarkets
  • Younger shoppers more likely to rely on quick-fill trips

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Traditional supermarkets remain top choice
            • Figure 1: Food and beverage purchase locations, August 2018
          • Younger shoppers’ priorities draw them beyond traditional supermarkets
            • Figure 2: Factors determining shopping location choice, by age, August 2018
          • Younger shoppers more likely to rely on quick-fill trips
            • Figure 3: Food and beverage trip types, by age, August 2018
          • The opportunities
            • To influence stock-up trips, reach shoppers before they reach the store
              • Figure 4: Shopping behaviors, by trip type, August 2018
            • Younger shoppers more open to meal ideas as they shop
              • Figure 5: Attitudes toward food and beverage shopping, by age, August 2018
            • Organic selection could be key to online grocery shopping
              • Figure 6: Priorities for food and beverage shopping – Any trip type NET, by retailers shopped, August 2018
            • What it means
            • The Market – What You Need to Know

              • Supermarkets lose food and beverage share to other channels
                • Spending on food away from home grows faster than food at home
                  • Cooking enthusiasm falters for some, putting a premium on convenience
                  • Market Breakdown

                    • Supermarkets lose food and beverage share to other channels
                      • Figure 7: Percentage of total multi-outlet sales of food and drink, by channel, at current prices, 2013-23
                  • Market Perspective

                    • Spending on food away from home grows faster than food at home
                      • Figure 8: Share of food expenditures for food at home and food away from home, 2008-18
                    • Meal kit delivery face challenges but see grocery as opportunity
                    • Market Factors

                      • DPI remains high, creating issues and opportunities for grocery retailers
                        • Figure 9: Disposable personal income change from previous period, January 2007-June 2018
                      • Fewer households have children, contributing to shift in shopping patterns
                        • Figure 10: Households, by presence of related children, 2006-16
                      • Cooking enthusiasm falters for some, putting a premium on convenience
                        • Figure 11: Share of cooking segments, 2016-2018
                    • Key Players – What You Need to Know

                      • Transparency claims gain momentum on food packaging
                        • Transformation of the freezer case: the new perimeter?
                        • What’s Working?

                          • Transparency claims gain momentum on food packaging
                            • Allergen claims on the rise
                              • Figure 12: Incidence of select food product claims, 2013 vs 2018*
                            • Beverages also see an increase in claim activity
                              • Figure 13: Incidence of select non-alcoholic beverage product claims, 2013 vs 2018*
                          • What’s Struggling?

                            • Traditional diet/weight-loss brands struggle
                            • What’s Next?

                              • Transformation of the freezer case: the new perimeter?
                              • The Consumer – What You Need to Know

                                • Traditional supermarkets remain top choice
                                  • Assurance of low prices top the list of store selection criteria
                                    • Younger shoppers more likely to rely on quick-fill trips
                                      • To influence stock-up trips, reach shoppers before they reach the store
                                        • In-store marketing relatively more important for quick-fill trips
                                          • Organic selection could be key to online grocery shopping
                                            • Younger shoppers more open to meal ideas as they shop
                                              • Experience and in-person selection key to store-based shopping
                                              • Food Shopping Locations

                                                • Traditional supermarkets remain top choice
                                                  • Figure 14: Food and beverage purchase locations, August 2018
                                                • Younger shoppers more likely to look beyond supermarkets
                                                  • Figure 15: Food and beverage purchase locations, August 2018
                                              • Factors that Determine Shopping Location Choice

                                                • Assurance of low prices tops the list of store selection criteria
                                                  • Figure 16: Factors determining shopping location choice, August 2018
                                                • Younger shoppers’ priorities draw them beyond traditional supermarkets
                                                  • Figure 17: Factors determining shopping location choice, by age, August 2018
                                              • Trip Types: Stock-up vs Quick-fill

                                                • Younger shoppers more likely to rely on quick-fill trips
                                                  • Figure 18: Food and beverage trip types, by age, August 2018
                                              • Shopping Behaviors

                                                • To influence stock-up trips, reach shoppers before they reach the store
                                                  • In-store marketing relatively more important for quick-fill trips
                                                    • Figure 19: Shopping behaviors, by trip type, August 2018
                                                  • Younger shoppers more open to influence in-store
                                                    • Figure 20: Shopping behaviors – Any trip type NET, by age, August 2018
                                                • Factors that Determine Food Selection

                                                  • Only modest differences in food selection priorities by trip type
                                                    • Figure 21: Priorities for food and beverage shopping, by trip type, August 2018
                                                  • Only small differences in priorities for those shopping established channels
                                                    • Bigger differences for discount grocery and online shoppers
                                                      • Organic selection could be key to online grocery shopping
                                                        • Figure 22: Priorities for food and beverage shopping – Any trip type NET, by retailers shopped, August 2018
                                                    • Attitudes toward Food and Beverage Shopping

                                                      • Preference for in-store selection stronger among older adults
                                                        • Younger shoppers more open to meal ideas as they shop
                                                          • Figure 23: Attitudes toward food and beverage shopping, by age, August 2018
                                                        • Experience and in-person selection key to store-based shopping
                                                          • Figure 24: Attitudes toward food and beverage shopping, by retailers shopped, August 2018
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Consumer survey data
                                                          • Abbreviations and terms
                                                            • Abbreviations
                                                              • Terms
                                                              • Appendix – Key Players

                                                                  • Figure 25: Top food product claims, 2013-18*
                                                                  • Figure 26: Top non-alcoholic beverage product claims, 2013-18*

                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                              • Brand/Company

                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                              • Data

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                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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