Food & Beverage Retailing - Exploring the Channels - Brazil - December 2019
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“The Brazilian consumer has been using online retail channels to buy food and drinks more often, but there are still some barriers related to choice and delivery method keeping customers away. The entry of new and major players in this segment, in addition to the rapid implementation of solutions that improve the shopping experience, should make online retail channels expand and consolidate in Brazil. As the online scene grows, physical stores are forced to adapt. Automation, for example, is well accepted by Brazilians, as they reevaluate their perceptions of convenience at the point of sale, requiring practical yet personalized experiences. The adoption of omnichannel technology and strategy may be the answer to meet the consumers’ demand.”
– Marina Ferreira, Food and Drinks Specialist
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