Food NPD - France - November 2009
Pressures of modern living are forcing more and more French to reluctantly forgo the tradition of cooking from scratch. As a result, the sales of prepared food products are slowly picking up after years of near stagnation. Those that still allow consumers some involvement in preparation have a head start in the market although ready meals successfully play on convenience and speed.
This report examines consumer attitudes towards new product development, buying new food products, and brand loyalty and looks at the levels of NPD in a number of food markets as well as product positioning claims. The specific markets covered in this report are ready meals, cheese, meat products, fish products, vegetables and sweet biscuits.
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