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Food NPD - Spain - November 2009

This report examines consumer attitudes towards new product development, buying new food products, and brand loyalty, and looks at the levels of NPD in a number of food markets as well as product positioning claims. The specific markets covered in this report are ready meals, cheese, meat products, fish products, vegetables, and sweet biscuits.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Falling food sales
              • Some markets continue to grow
                • New product development focuses on healthier, more natural foods
                  • Spaniards generally reluctant to try out new food products
                    • Quality sells
                      • Active own-labels
                      • Internal Market Environment

                        • Key points
                          • Quality counts
                            • Tackling obesity
                              • Conservative attitudes
                                • Figure 1: Attitudes towards new products, by country, 2008
                                • Figure 2: Trends in attitudes towards new products in Spain, 2004-08
                              • Spaniards most willing to pay extra for quality
                                • Figure 3: Attitudes towards shopping, brands and pricing, by country, 2008
                              • Takeaway? Take it away!
                                • Figure 4: Eating patterns, by country, 2008
                                • Figure 5: Trends in eating patterns in Spain, 2004-08
                              • Young consumers most influenced by advertising
                                • Figure 6: Attitudes towards new products in Spain, by demographic sub-group, 2008
                              • Brand loyalty increases with age
                                • Figure 7: Attitudes towards new products in Spain, by demographic sub-group, 2008
                            • Broader Market Environment

                              • Key points
                                • Declining number of 15-24-year-olds is bad news
                                  • Figure 8: Trends in the age structure of the Spanish population, by gender, 2003-13
                                • Food spend shrinks in economic recession
                                  • Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
                                • Rising unemployment is a negative market driver
                                  • Figure 10: Trends in Spanish employment, by gender, 2001-05
                                • Shrinking household size shapes product offer
                                  • Figure 11: Trends in number of Spanish households, by size, 2000-04
                              • Leading Food Markets for New Product Development

                                • Key points
                                  • Ready meals, meat and fish receive most attention
                                    • Figure 12: Percentage of new product development in selected food markets, by country, 2006-09
                                    • Figure 13: Top product categories for new product development in food, 2006-09
                                  • Traditional recipes take lion’s share in ready meals
                                    • Ham remains popular
                                      • Packaged fish offers convenience but fails to compete with fresh produce
                                        • Salads and snack packs
                                          • Sweet biscuits get healthier
                                            • Unusual ingredients add flavour to cheese
                                              • Food sales impacted by economic recession
                                                • Figure 14: Spanish retail value sales of total food and drinks, 2004-14
                                              • Value growth in meat products stagnates
                                                • Figure 15: Spanish retail value sales of meat products, 2004-14
                                              • Value sales of fish take a dive
                                                • Figure 16: Spanish retail value sales of fish products, 2004-14
                                              • Vegetable sales benefit from health trend
                                                • Figure 17: Spanish retail value sales of vegetables, 2004-14
                                              • Cheese continues to generate growth
                                                • Figure 18: Spanish retail value sales of cheese, 2004-14
                                              • Ready meals still growing, albeit slower
                                                • Figure 19: Spanish retail value sales of ready meals, 2004-14
                                              • Sweet biscuits offer an affordable treat
                                                • Figure 20: Spanish retail value sales of sweet biscuits, 2004-14
                                              • Factors used in the forecast
                                              • Leading Product Claims for New Product Development

                                                • Key points
                                                  • Healthier, additive-free foods in focus
                                                    • Figure 21: Top 20 claims for new product development in food, 2006-09
                                                  • Expanding offer of gluten-free products
                                                    • Healthy does it
                                                      • Repackaging
                                                        • Organic launches
                                                        • Leading Companies for New Product Development

                                                          • Key points
                                                            • Retailers most active
                                                              • Figure 22: Top companies for new product development in food, 2006-09
                                                            • French retailer Carrefour takes top spot...
                                                              • ...followed by Spain’s own El Corte Inglés
                                                                • Meat producer Campofrío

                                                                Food NPD - Spain - November 2009

                                                                US $633.25 (Excl.Tax)