Food Packaging Trends - US - June 2016
"An increasing percentage of product launches are based primarily on new packing as packaging continues to become more important in the food marketing mix. Food packaging can do more than just help the product convey benefits and product information."
-Senior Food & Drink Analyst
This report looks at the following areas:
- Growing interest in snacking creates opportunity for portable packaging
- Just four in 10 recycle most food packaging
For the purposes of this Report, Mintel will cover trends in food packaging, including all packaging types commonly used for shelf-stable, refrigerated, and frozen food items. In addition, food labeling and claims are discussed, particularly as they relate to themes applicable to the Report.
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