Food Provenance - UK - April 2011
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Food provenance – the origin of what we eat and drink – enjoys a permanent place on the brands’ and media’s food and drink agenda, also maintaining its visibility among consumers.
This report reveals that British and local origin of food are seen as important issues by a minority of around one in three adults. Meanwhile, more than half the population are prioritising value for money over food origin, reflecting the current pressure on consumer incomes.
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