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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • The Big Stories

      • Fallout from the avian flu in the US prompts a surge in demand for egg replacers
        • Figure 1: Concerns around specific food safety issues, UK, March 2015
        • Figure 2: Global use of select egg ingredients within top 5 categories that contain egg ingredients, 2013 – 15
        • Figure 3: Types of food avoided, UK, June 2014
      • Front of pack labelling important to guide consumers to healthier choices
        • Figure 4: Characteristics associated with nutritional facts panel on food packaging, US, May 2015
        • Figure 5: Attitudes towards healthy eating, UK, November 2014
        • Figure 6: Attitudes toward healthy food/products, Brazil, 2015
      • The changing landscape of GMO policy in the EU reflects internal conflicts
        • Figure 7: US food and drink launches with GMO-free claims, 2011 – 15
        • Figure 8: I would never buy food that has been genetically modified, Europe, 2015 Q4
    • Notable Products of the Past Year

      • Notable products of 2015
      • Looking to the Future

        • The FDA is seeking comments about how to define ‘natural’
          • Figure 9: Attitudes towards healthy lifestyles, Europe, 2015 Q4
          • Figure 10: Global food and drink launches with a natural claim* and specific natural claims, 2011 – 15
          • Figure 11: Importance of ‘natural’ by purchase motivation, US, May 2015
        • Taxing our taste for sugar
          • Figure 12: I am actively reducing my consumption of, or avoiding, sugary foods, Europe, 2015 Q4
          • Figure 13: Taking more steps to avoid sugar/sweeteners, by consumer awareness of changes in media coverage on sugar, UK, September 2014
        • Clearer labelling for ‘free-from’ products
          • Figure 14: Percentage change in food and drink launches with suitable for claims, global, 2014 – 15
          • Figure 15: Reasons for purchase of free-from foods*, by Millennial parents, US, February 2015
          • Figure 16: Percentage change in food and drink launches with diabetic claim, by region, 2013 – 15
      • The Analyst’s View

        About the report

        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Competitors

          Who’s Winning. How To Stay Ahead.

        • The Market

          Size, Segments, Shares And Forecasts: How It All Adds Up.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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