Food Tourism - Ireland - May 2009
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The food tourism market outperformed the overall tourism market between 2003 and 2007, but neither has been immune to the effects of the global economic slowdown which has caused the value of the food tourism market to decline by 4% in 2008, and the value of the broader tourism market to decline by 3%.
Amid the difficulties of the current economic backdrop the key question remains; will the predicted decline in levels of overseas tourists be offset by greater levels of domestic tourism in the coming year, and will remaining tourists be willing to spend on eating out, or will they look for lower cost options such as self-catering?
A key issue is whether market participants will even survive to cater for tourism, with a decline in the equally important local market.
This report investigates whether Ireland actually has a specific food tourism industry, if Irish food is indeed even a draw for tourists, or is food just a minor part of the tourist’s experience in Ireland.
How important is the food dimension when holidaying in Ireland?
How does Ireland measure up as a food destination internationally?
Where do Irish consumers prefer to eat when holidaying at home?
What are the key promotional outlets for food tourism?
Are Irish consumers showing an affinity for food?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.