Food Tourism - Ireland - May 2009
The food tourism market outperformed the overall tourism market between 2003 and 2007, but neither has been immune to the effects of the global economic slowdown which has caused the value of the food tourism market to decline by 4% in 2008, and the value of the broader tourism market to decline by 3%.
Amid the difficulties of the current economic backdrop the key question remains; will the predicted decline in levels of overseas tourists be offset by greater levels of domestic tourism in the coming year, and will remaining tourists be willing to spend on eating out, or will they look for lower cost options such as self-catering?
A key issue is whether market participants will even survive to cater for tourism, with a decline in the equally important local market.
This report investigates whether Ireland actually has a specific food tourism industry, if Irish food is indeed even a draw for tourists, or is food just a minor part of the tourist’s experience in Ireland.
How important is the food dimension when holidaying in Ireland?
How does Ireland measure up as a food destination internationally?
Where do Irish consumers prefer to eat when holidaying at home?
What are the key promotional outlets for food tourism?
Are Irish consumers showing an affinity for food?
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