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“The booming food-tourism sector has become one of the tourism industry’s major sectors and provides numerous opportunities to engage with a vast consumer base of visitors who are increasingly keen to engage with an astonishing diversity of global cuisines as a means of enjoying truly authentic, cultural experiences. Sustainability is at the heart of food tourism as local producers can maintain and protect traditional artisan methods while local tourism operators are able to diversify and develop local economies at local, regional and national levels.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is food tourism defined?
  • Which are the major tourism niches that are part of food tourism?
  • Where are the main destinations for food tourism and what activities are the most appealing?
  • Who is a food tourist?
  • How does the travel industry sell food tourism?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Definitions of food tourism
          • Terminology
          • The Global Context

            • Food tourism in numbers
              • Participation
                • Figure 1: International leisure arrivals to selected food-tourism destinations, 2014
              • Value
                • The Food Travel Monitor 2016
                • Food-Tourism Niches

                    • Agritourism
                      • Figure 2: Selected Italian agriturismos (farmstays), 2017
                    • Beer tourism
                      • Figure 3: Top 10 beer-producing countries in EU28, 2013-15
                      • Figure 4: Selected beer festivals worldwide, 2017
                    • Slow food travel
                      • Wine tourism
                        • Figure 5: Top 10 wine-producing countries, 2013-16
                        • Figure 6: Selected food & wine festivals in the US, 2017
                    • Selected Food-Tourism Destinations

                        • Figure 7: Leading global culinary destinations & nominees, 2016
                      • Africa
                        • Morocco
                          • South Africa
                            • Asia
                              • China
                                • India
                                  • Japan
                                    • Figure 8: Cities with the most Michelin stars, 2017
                                  • Malaysia
                                    • Thailand
                                      • Australasia
                                        • Australia
                                          • Europe
                                            • France
                                              • Italy
                                                • Spain
                                                  • UK
                                                    • Figure 9: Top 10 emerging food-tourism destinations for Brits, 2016
                                                  • North America
                                                    • USA
                                                      • South America
                                                        • Chile
                                                          • Peru
                                                            • Figure 10: International overnight visitors in most popular Latin American cities, 2016
                                                        • Food Tourism and Its Influences

                                                          • Activities
                                                            • Food festivals
                                                                • Figure 11: Annual visitor numbers to selected food festivals, 2016
                                                              • Food trails
                                                                • Food museums
                                                                  • Food markets
                                                                    • Food culture as UNESCO Intangible Cultural Heritage
                                                                      • Figure 12: Food elements on UNESCO’s Intangible Cultural Heritage List, 2017
                                                                    • The influence of celebrity chefs
                                                                    • Who Are Today’s Food Tourists?

                                                                        • Segmentation: creating authentic culinary experiences
                                                                            • Figure 13: Local vs gourmet – Foods to try while on holiday, by source market, 2013*
                                                                        • The Food-Tourism Travel Industry

                                                                            • General operators
                                                                              • Specialist operators
                                                                                • Local operators
                                                                                • What Next?

                                                                                  • Social media the major driver for food tourism
                                                                                    • 2017 the year for foodie theme parks

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                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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