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Description

Description

“As consumers demonstrate certain resistance in trying new restaurants and dishes, the foodservice category has the challenge of expanding its reach beyond pizzerias and snack bars, as well as increasing consumption frequency in general. In order to do that, it is necessary to invest in healthy menu options and better eating experiences, both when eating in or taking away. Offering convenience is essential, which means helping consumers to choose new dishes and restaurants.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

This Report covers the following areas:

  • High food prices should impact eating habits
  • Payment options affect the market, as credit card is a barrier
  • Health concerns drive consumption choices
  • Restaurants other than pizzerias and snack bars have the challenge of expanding penetration among Brazilians
  • Brazilians tend to visit the same places and order the same menu items
  • Healthier versions of popular dishes can boost consumption at home among Baby Boomers
  • Delivery apps with filters that facilitate specific searches can stand out
  • Options that streamline ordering and pickup can increase consumption frequency
  • There is space to invest in pet-friendly restaurants

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • High food prices should impact eating habits
              • Payment options affect the market, as credit card is a barrier
                • Health concerns drive consumption choices
                  • Restaurants other than pizzerias and snack bars have the challenge of expanding penetration among Brazilians
                    • Figure 1: Eating out habits – Brazil, November 2019
                  • Brazilians tend to visit the same places and order the same menu items
                    • Opportunities
                      • Healthier versions of popular dishes can boost consumption at home among Baby Boomers
                        • Delivery apps with filters that facilitate specific searches can stand out
                          • Options that streamline ordering and pickup can increase consumption frequency
                            • There is space to invest in pet-friendly restaurants
                              • What we think
                              • Market Drivers

                                • High food prices should impact eating habits
                                  • Figure 2: Brazil’s Extended National Consumer Price Index, eating at home and eating out, monthly variation – November 2018 to November 2019
                                • Beef price surge should affect foodservice
                                  • Meat alternatives boom lands in Brazil
                                    • Payment options affect the market as credit card is a barrier
                                      • Health concerns drive consumption choices
                                        • Insecurity may encourage the use of delivery apps
                                        • Key Players – What you need to know

                                          • Category invests in plant-based meat alternatives
                                            • Fotawa delivery app helps consumers find time for lunch
                                            • Marketing Campaigns and Actions

                                              • Category invests in plant-based meat alternatives
                                                • Figure 3: Rebel Whopper
                                              • Méqui 1000 stands out with unique experience and menu items
                                                • Figure 4: Mc Home
                                              • Ana Maria orders iFood during her TV show
                                                • Outback launches series to show its work “behind the scenes”
                                                  • Figure 5: OutBackstage
                                              • Case Studies

                                                • Fotawa delivery app helps consumers find time for lunch
                                                  • Figure 6: Fotawa app
                                                  • Figure 7: Fotawa app
                                                  • Figure 8: Fotawa app
                                                • Burger King delivers food to drivers stuck in traffic
                                                  • Figure 9: Eating out and delivery order frequency – Brazil, November 2019
                                              • The Consumer – What you need to know

                                                • Offering free wi-fi can be a differential for restaurants
                                                  • Apps can create quality seals to appeal to those aged 35+
                                                    • Credit card is the main barrier to the use of delivery apps
                                                      • Premium ingredients and a detailed description can attract consumers aged 55+
                                                        • Adopting sustainable delivery packaging can be the first step
                                                        • Eating Out and Delivery Order Frequency

                                                          • Offering free wi-fi can be a differential for restaurants
                                                            • Figure 10: Eating out and delivery order frequency – Brazil, November 2019
                                                            • Figure 11: Attitudes and behaviors, by foodservice location – Brazil, November 2019
                                                          • Options that streamline orders and pickups can increase the consumption frequency
                                                            • Figure 12: Eating out and delivery order frequency – Brazil, January 2019
                                                          • Healthier versions of popular dishes can boost consumption at home among Baby Boomers
                                                            • Figure 13: Eating out and delivery order frequency, by generation – Brazil, November 2019
                                                            • Figure 14: Eating out habits, by generation – Brazil, November 2019
                                                        • Reasons to Use Delivery Apps

                                                          • Delivery apps with filters that facilitate specific searches can stand out
                                                            • Figure 15: Reasons to use delivery apps – Brazil, November 2019
                                                            • Figure 16: OpenTable Matchmaker
                                                          • Unique experiences can encourage men aged 35+ to use delivery apps
                                                            • Figure 17: Reasons to use delivery apps, by gender and age group – Brazil, November 2019
                                                            • Figure 18: Pay Per Beer campaign
                                                          • Apps can create quality seals to appeal to those aged 35+
                                                            • Figure 19: Reasons to use delivery apps, by age – Brazil, November 2019
                                                            • Figure 20: iFood Gourmet, iFood Selection, The Best of iFood
                                                        • Barriers to Use of Delivery Apps

                                                          • Credit card is the main barrier to the use of delivery apps
                                                            • Figure 21: Barriers to use of delivery apps – Brazil, November 2019
                                                          • Men feel more insecure receiving delivery from strangers
                                                            • Figure 22: Barriers to use delivery apps, by gender – Brazil, November 2019
                                                          • Apps can offer options to those who live alone
                                                            • Figure 23: Barriers to use delivery apps, by housing status – Brazil, November 2019
                                                        • Reasons for Trying a New Dish

                                                          • Brazilians tend to visit the same places and order the same menu items
                                                            • Figure 24: Attitudes and behaviors – Brazil, November 2019
                                                          • Social media is more likely to influence consumers in the North region
                                                            • Figure 25: Reasons for trying a new dish, by region – Brazil, November 2019
                                                            • Figure 26: Colonel Sanders
                                                          • Premium ingredients and a detailed description can attract consumers aged 55+
                                                            • Figure 27: Reasons for trying a new dish, by age group – Brazil, November 2019
                                                            • Figure 28: FoodStory 3D
                                                        • Attitudes and Behaviors

                                                          • Adopting sustainable delivery packaging can be the first step
                                                            • Figure 29: Attitudes and behaviors – Brazil, November 2019
                                                            • Figure 30: Uber Eats
                                                          • There is space to invest in pet-friendly restaurants
                                                              • Figure 31: Cãolorado beer
                                                            • Vegetarian options appeal to women aged 35+
                                                              • Figure 32: Attitudes and behaviors, by gender and age group – Brazil, November 2019
                                                          • Appendix – Abbreviations

                                                            • Abbreviations

                                                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                            • Market

                                                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                            • Consumer

                                                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                            • Brand/Company

                                                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                            • Data

                                                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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