Football Business - UK - November 2011
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“Much of English football’s recent commercial growth has been fuelled by the globalisation of interest in the FA Premier League, but its stadium product remains the platform on which brands can engage with fans when they are at their most passionate.
Alongside this, development of new media technologies is enabling supporters to connect with the game on a 24/7 basis, and for brands to benefit by enabling new kinds of interaction between fans, players and clubs.
Challenges remain for the sport at large in keeping football affordable and ‘traditionalists’ on board, while many of the technologies with greatest potential are still very much at the early adopter phase. For brands, however, the growing need of clubs to grow commercial revenues as they seek to balance their books should create new rights opportunities and improved activation programmes.”
– David Walmsley – Sport and Leisure Analyst
Some questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.