Football - UK - November 2013
“The most pressing issues in the English professional football market are very different for clubs in its two key segments: the buoyant Premier League with its capacity crowds and record broadcast revenues, and a Football League labouring under the pressure of declining attendances. For the latter, the key questions are not just about how to get more spectators through the gate but how to turn into regulars the occasional attenders it performs reasonably well in attracting. For the former, thoughts now turn to enhancing the matchday experience to increase average revenue per seat and to sustaining and growing fan engagement within an audience whose recent expansion has helped redefine the fan as critical consumer as much as unquestioning supporter.”
– David Walmsley, Senior Leisure Analyst
Some questions answered in this report include:
- How can clubs convert occasionals to regulars?
- Will pub viewing have a good World Cup year?
- Can connected stadia transform the matchday experience?
- What does ‘fan engagement’ really mean?
Followed by approaching half of all adults, football is by far the UK’s most popular spectator sport and is among its more valuable leisure sectors not only in spending terms but also through its strength as a marketing vehicle for consumer brands and media/telecommunications providers.
In 2013/14, the combined income of the clubs of the Premier and Football Leagues is expected to reach £3,810 million thanks to the commencement of new top-flight broadcast rights contracts and continuing growth in the value of the leading teams’ commercial rights. The recovery in consumer confidence seen in the economy more widely appears to have reversed the trends towards reduced spending seen in the sector 12 months previously, while new regulatory frameworks are placing a fresh emphasis on revenue generation.
This report assesses current trends in the ways in which consumers follow football (both in person and via media), examines their consumption intentions for the year leading up to the 2014 FIFA World Cup and identifies ways in which clubs, sponsors and partner brands can respond to the main themes emerging.
This report concentrates on the professional football industry in the UK, quantifying admissions by volume and value, and examining other revenue sources, such as sponsorship and broadcasting rights fees. The main focus of this report is English professional football and the Premier League in particular, although it also includes discussion of and data on the Football League, FA Cup and Capital One Cup where appropriate. Accompanying figures make clear the competition to which each relates.
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