Footwear Retailing - Germany - April 2019
Covered in this report
This report covers the footwear market in Germany, with a focus on footwear specialists. The report does not cover non-specialists, such as department stores, in detail although these are looked at briefly in the Channels of Distribution section and also in our consumer research. The report combines analysis of the market in Germany, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.
For the consumer research we asked questions on the following topics:
- Which retailers had been used for footwear shopping, in-store and online
- Agreement with a variety of attitude statements towards shopping for footwear
For the purpose of this report, Mintel has used the following definitions:
Consumer spending: The total amount spent by Germany households (including sales tax) through all retail channels – both specialist and non-specialist. This covers all footwear categories, including trainers, but excludes game specific footwear (e.g. football boots, ski-boots) and orthopaedic footwear.
Retail sales: total sales of all types of footwear (excluding sales tax) via stores and directly to the consumer by specialist retailers of footwear. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.
Channels of distribution: Mintel estimates of the proportions of spending on footwear via other channels, including the grocers, mixed goods retailers and non-store retailers.
“For the majority of the retail sector the underlying dynamic is the challenge from online retailers. But the footwear specialists have suffered less than most and appear to be fighting back effectively. But that overall view is driven by the success of Deichmann and we think that many of the smaller players have been struggling”
– Richard Perks, Director of Retail Research
This report looks at the following areas:
- Are the specialists losing share?
- Where next for online?
What you get
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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