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Description

Description

Covered in this report

    A convenience store (also called a c-store or symbol group retailer) tends to be smaller in size compared to a supermarket, is traditionally open for longer hours and typically sells staple groceries and snacks, although it also stocks a range of non-food items. Many petrol stations also supplement their operations with the offer of convenience stores. Prices are typically higher than those in a larger supermarket.

    In practice, c-stores should:

    • Be open seven days a week and have extended hours of opening.
    • Sell a range of groceries beyond simply CTN (confectionery, tobacco, news) categories.
    • Usually trade from a unit of less than 3,000 sq ft (280 sq m).
    • The scale and offer of a convenience store are dictated by its location and the amount of business it can attract.

    “Convenience stores remain key destinations for top-up shopping among Irish consumers in 2019, with a strong contingent of consumers (particularly in younger age groups) noting their interest in the expansion of the own-brand offering among forecourt and convenience retailers.”
    – Brian O’Connor, Senior Consumer Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Convenience retail sees increase between 2017-18
              • Figure 1: Estimated value of grocery sales via convenience retailer, NI and RoI, 2013-19
            • Forecast
              • Figure 2: Indexed estimated value of grocery sales via convenience retailer, NI and RoI, 2013-23
            • Food and drink prices decline in RoI, increase in NI
              • NI consumers more optimistic about future
                • Fuel prices grow 2016-19
                  • Unemployment shrinks in 2019
                    • Companies and innovations
                      • The consumer
                        • Spar and Centra lead the pack
                          • Figure 3: Convenience stores regularly (ie once a month or more) used by consumers, NI and RoI, March 2019
                        • Forecourt and neighbourhood stores key
                          • Figure 4: Locations in which consumers regularly shop in a convenience store, NI and RoI, March 2019
                        • Food for home or on-the-go key purchases
                          • Figure 5: What consumers use forecourts/c-stores to buy regularly, NI and RoI, March 2019
                        • Nine in 10 use c-stores for top-up shopping
                          • Figure 6: Agreement with statements relating to forecourt and convenience stores, NI and RoI, March 2019
                      • The Market – What You Need to Know

                        • Convenience retail sees increase during 2017-18
                          • Food and drink prices decline in RoI, increase in NI
                            • Increase in consumer sentiment in NI with Brexit delay
                              • Fuel continues to get more expensive
                                • Unemployment decreases – increases food-to-go opportunities
                                • Market Size and Forecast

                                    • Convenience retail sees increase during 2017-18
                                      • Figure 7: Estimated value of grocery sales via convenience retailer, IoI, NI and RoI, 2013-23
                                    • Forecourt sales go from strength to strength
                                      • Figure 8: Estimated sales via forecourt, NI and RoI, 2015-19
                                      • Figure 9: Sales of new cars, by fuel type, UK (including NI), 2014-18
                                      • Figure 10: New car registrations, by engine type, RoI, 2014-18
                                  • Market Drivers

                                    • Food and drink see prices decrease in RoI
                                      • Figure 11: Consumer price index food & soft drinks, alcohol and tobacco, RoI, 2015-19
                                    • NI sees food prices increase
                                      • Figure 12: Consumer price index food & soft drinks, alcohol and tobacco, RoI, 2015-19*
                                    • NI consumers more optimistic about future
                                      • Figure 13: How consumers expect their personal financial situation to change in the next 12 months, NI, April 2017-March 2019
                                    • RoI consumers consistently more positive about future financial outlook
                                      • Figure 14: How consumers expect their personal financial situation to change in the next 12 months, RoI, April 2017-March 2019
                                    • Fuel prices increase between 2016-19
                                      • Figure 15: Annualised road fuel prices (monthly), for unleaded petrol and diesel, NI, 2014-19
                                      • Figure 16: Annualised road fuel prices (monthly), for unleaded petrol and diesel, RoI, 2014-19
                                      • Figure 17: Desired fuel type for future car purchase, NI and RoI, December 2018
                                    • Increased employment levels will boost lunchtime opportunities at convenience stores
                                      • Figure 18: Unemployment rate (%), NI, January-March 2016 to January-March 2019
                                      • Figure 19: Unemployment rate (%), RoI, January 2016 to May 2019
                                      • Figure 20: Types of outlets consumers purchased lunch to eat out of home in the last three months, NI and RoI, January 2018
                                  • Companies and Brands – What You Need to Know

                                    • Co-operative Group extending brand presence
                                      • Irish forecourt retailers betting on food-led experience
                                        • Nisa branch in NI introduces bio-plastic packaging
                                          • Vegan sausage roll spearheads Applegreen’s vegan offering
                                            • Musgrave’s Centra brand set for expansion in RoI
                                            • Who’s Innovating?

                                              • Applegreen and Circle K introducing fuel additives for efficiency
                                                • Co-operative Group seeking partnerships to expand product availability
                                                  • Forecourts laying foundations for post-fuel era
                                                    • Convenience retailers turning to the ‘Grocerant’ concept to drive growth
                                                    • Companies and Brands

                                                        • Applegreen
                                                          • Key facts
                                                            • Product portfolio
                                                              • Recent developments
                                                                • Barry Group (RoI only)
                                                                  • Key facts
                                                                    • Product portfolio
                                                                      • BWG Group
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Brand NPD
                                                                              • Circle K
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Recent developments
                                                                                      • Co-op Food
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Brand NPD
                                                                                              • Recent developments
                                                                                                • Costcutter Supermarkets Group (NI only)
                                                                                                  • Key facts
                                                                                                    • Product portfolio
                                                                                                      • Recent developments
                                                                                                        • Gala
                                                                                                          • Key facts
                                                                                                            • Product portfolio
                                                                                                              • Recent developments
                                                                                                                • Henderson Group
                                                                                                                  • Key facts
                                                                                                                    • Product portfolio
                                                                                                                      • Brand NPD
                                                                                                                        • Recent developments
                                                                                                                          • Musgrave
                                                                                                                            • Key facts
                                                                                                                              • Product portfolio
                                                                                                                                • Brand NPD
                                                                                                                                  • Recent developments
                                                                                                                                    • M&S Simply Food
                                                                                                                                      • Key facts
                                                                                                                                        • Product portfolio
                                                                                                                                          • Brand NPD
                                                                                                                                            • Recent developments
                                                                                                                                              • Tesco
                                                                                                                                                • Key facts
                                                                                                                                                  • Product portfolio
                                                                                                                                                    • Brand NPD
                                                                                                                                                      • Recent developments
                                                                                                                                                      • The Consumer – What You Need to Know

                                                                                                                                                        • Centra tops RoI, Spar in NI
                                                                                                                                                          • Forecourt and neighbourhood stores show strong engagement
                                                                                                                                                            • Fuel and food key purchases
                                                                                                                                                              • Convenience stores key for top-up shopping, but higher prices prevent a full shop
                                                                                                                                                              • Forecourt and Convenience Retailers Used

                                                                                                                                                                  • Centra top c-store in RoI, Spar in NI
                                                                                                                                                                    • Figure 21: Convenience stores regularly (ie once a month or more) used by consumers, NI and RoI, March 2019
                                                                                                                                                                  • Centra dominates RoI, while younger consumers show most engagement with c-stores in general
                                                                                                                                                                    • Figure 22: Consumers who claim to regularly (ie once a month or more) use Centra stores, by age group, NI and RoI, March 2019
                                                                                                                                                                    • Figure 23: Consumers who claim to regularly (ie once a month or more) use any forecourt or convenience store, by age group, NI and RoI, March 2019
                                                                                                                                                                  • Spar/Eurospar dominates NI landscape
                                                                                                                                                                    • Figure 24: Selected convenience stores regularly (ie once a month of more) used by consumers, by area type, NI and RoI, March 2019
                                                                                                                                                                  • Applegreen’s used by quarter of RoI consumers each month
                                                                                                                                                                    • Figure 25: Consumers who claim to regularly (ie once a month or more) use Applegreen stores, by location, NI and RoI, March 2019
                                                                                                                                                                • Locations of Forecourt and Convenience Stores Used

                                                                                                                                                                    • Neighbourhood stores and forecourts key locations for stores
                                                                                                                                                                      • Figure 26: Locations in which consumers regularly shop in a convenience store, NI and RoI, March 2019
                                                                                                                                                                    • Petrol station locations more likely to be favoured by men in NI
                                                                                                                                                                      • Figure 27: Consumers who regularly shop in petrol station forecourt store convenience stores, by gender, NI and RoI, March 2019
                                                                                                                                                                      • Figure 28: Ownership of a car, by gender, NI and RoI, December 2018
                                                                                                                                                                    • Neighbourhood stores find favour with youngest and oldest
                                                                                                                                                                      • Figure 29: Consumers who regularly shop in neighbourhood convenience stores, by age group, NI and RoI, March 2019
                                                                                                                                                                  • What Consumers Buy at Forecourt and Convenience Stores

                                                                                                                                                                      • NI consumers much more likely to buy food for their homes at convenience stores
                                                                                                                                                                        • Figure 30: What consumers use forecourts/c-stores to buy regularly, NI and RoI, March 2019
                                                                                                                                                                      • NI consumers will to absorb cost for convenience
                                                                                                                                                                          • Figure 31: Consumers that regularly use forecourt/c-stores to buy food for home, by gender, NI and RoI, March 2019
                                                                                                                                                                          • Figure 32: Consumers who are mainly/wholly responsible for the main grocery shop in the household, by gender, NI and RoI, September 2018
                                                                                                                                                                        • Fuel a key item for forecourts
                                                                                                                                                                          • Figure 33: Consumers that regularly used forecourt/c-stores to buy petrol/ diesel, by generations, NI and RoI, March 2019
                                                                                                                                                                        • Food to go bought by half regularly – with working consumers strong users
                                                                                                                                                                          • Figure 34: Consumers that regularly use forecourt/c-stores to buy food items for on-the-go, by work status, NI and RoI, March 2019
                                                                                                                                                                      • Attitudes towards Forecourt and Convenience Stores

                                                                                                                                                                          • Convenience stores hotspot for top-up shopping
                                                                                                                                                                            • Figure 35: Agreement with statements relating to forecourt and convenience stores, NI and RoI, March 2019
                                                                                                                                                                          • Parking a must – particularly to rural consumers
                                                                                                                                                                            • Figure 36: Agreement with the statement ‘Availability of parking is important when choosing a forecourt or convenience store to use’, by location, NI and RoI, March 2019
                                                                                                                                                                          • C-store own-label items viewed more favourably by younger consumers
                                                                                                                                                                            • Figure 37: Agreement with selected statements related to own-brand goods, NI and RoI, March 2019
                                                                                                                                                                            • Figure 38: Agreement with the statement ‘The quality of convenience store own-label products is just as good as branded products’, by age group, NI and RoI, March 2019
                                                                                                                                                                          • Strong sentiment for healthy options at c-stores among Irish women
                                                                                                                                                                            • Figure 39: Agreement with the statement ‘There should be more healthy options available in convenience stores’, by gender, NI and RoI, March 2019
                                                                                                                                                                            • Figure 40: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2018
                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                          • Data sources
                                                                                                                                                                            • Generational cohort definitions
                                                                                                                                                                              • Abbreviations

                                                                                                                                                                              About the report

                                                                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                              • The Consumer

                                                                                                                                                                                What They Want. Why They Want It.

                                                                                                                                                                              • The Competitors

                                                                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                                                                              • The Market

                                                                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                              • The Innovations

                                                                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                                                                              • The Opportunities

                                                                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                                                                              • The Trends

                                                                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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