Fragrance Trends in Beauty - US - December 2019
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- December 2019
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"Legacy fragrance houses are struggling due to the rise of indie perfumeries and cross-category competition, and traditional fragrance offerings no longer meet the needs of key demographics. On top of that, US consumers are continuing to spend less money year over year on fragrances. The fragrance industry needs to evolve to keep up with demands and alter messaging to resonate with today’s consumer."
- Clare Hennigan, Senior Beauty & Personal Care Analyst
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