Fragrances - Brazil - November 2018
"The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped increase sales. The category, however, has innovated mainly with different scents and not with innovative products that draw consumers’ attention. Offering different formats and benefits, as well as focusing on specific demographic groups, can help brands stand out and boost consumption."
- Juliana Martins, Beauty and Personal Care Senior Specialist
This Report looks at the following areas:
- The fragrance market could innovate more
- Consumers should be better educated about fragrances
- Older consumers believe fragrances are too personal to receive as a gift
- National inputs could help the market reduce the dollar impact
- Fragrance primers could help prolong the scent
- Brands could invest in energizing fragrances for women
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.