Fragrances - Brazil - October 2014
- Related Reports
- October 2014
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazilian fragrance wearers are experiencing a developing category, and are able to choose between national and imported products that are available either online, at physical stores, or through catalog sales representatives. These consumers are mostly interested in new launches and new brands. The category posted gains of approximately R$ 7 billion in 2013, a 2% increase compared to 2012, positive results, considering the current unstable economic climate, where prices are seven percentage points higher – a clear indication that consumers wish to keep the same level of consumption experienced in previous years. Exclusiveness, variety (of essences and concentration), and availability of information (from the simplest to the more complex) are some of the key elements for the success of the category in the country. It wasn’t a coincidence that an iconic fragrance brand chose a modern, independent, and passionate Brazilian model to star in its annual campaign. The Brazilian market is beginning to be seen as a stage to launch innovations and trends, since it’s at the forefront of world consumption of fragrances.”
– Sheila Salina, Senior Analyst
This report will answer the following key questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.