Fragrances - China - April 2019
Covered in this report
Fragrance products include perfume extract, eau de parfum, eau de toilette and eau de cologne with a concentration of essence from 3%-40%. Personal and home care products offering fragrance as an additional benefit (such as scented soap/shower gel/body lotion, aftershave, scented candles, and diffusers) are not included in the definition, but may also be discussed throughout the report where relevant.
“With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s more important is how to evoke the sense of smell and provide a sensorial experience in the digital space and ultimately assist consumers in finding the right fragrance.”
– Alice Li, Senior Research Analyst
This report looks at the following areas:
- Promote gifting to lift the market
- Enhance the fragrance shopping experience
- Help consumers build a fragrance wardrobe
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