Fragrances - China - April 2019
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Fragrance products include perfume extract, eau de parfum, eau de toilette and eau de cologne with a concentration of essence from 3%-40%. Personal and home care products offering fragrance as an additional benefit (such as scented soap/shower gel/body lotion, aftershave, scented candles, and diffusers) are not included in the definition, but may also be discussed throughout the report where relevant.
“With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s more important is how to evoke the sense of smell and provide a sensorial experience in the digital space and ultimately assist consumers in finding the right fragrance.”
– Alice Li, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.