Fragrances - China - September 2015
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“Market growth has been stagnant due to the economic slowdown. FMCG brands in China have seen declining growth and international groups such as L’Oréal and Estée Lauder reported slower growth in China in Q4 2014.
From the consumer point of view, Mintel has found that as many as 58% of respondents have not purchased fragrance in the last 12 months and that Chinese consumers are low frequency users.
Mintel finds that most consumers (60%) only wear fragrances on special occasions, while only 30% of consumers wear fragrance daily. In addition, 70% of respondents said they bought fragrance as gift. Targeting travelling shoppers is critical for the gift-giving market."
– Wenwen Chen, Senior Beauty & Personal Care Analyst
This report looks at the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.