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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Top five markets for sales of fragrances, 2015
      • Figure 2: Best and worst performing fragrance markets, CAGR in the last 5 years
  2. The Big Stories

      • While mature markets look for ways to re-engage with consumers, Asia hits strong growth
          • Figure 3: Fragrances, top five retail market value growth in local currency, 2014-2015
          • Figure 4: Europe’s top 5 markets, factors influencing purchase of perfume/cologne for oneself, 2015
          • Figure 5: US, top 3 fragrance purchase influencers, May 2015
          • Figure 6: Europe’s top 5 markets, selected attitudes towards using fragrances, 2014
        • Niche fragrance are gaining traction with rising interest from both the industry players and consumers
            • Figure 7: US and UK, attitudes toward fragrance selection, May/ June 2015
          • Brazil remains the biggest market worldwide and hits strong growth despite economic hardship*
              • Figure 8: Brazil, company % shares of retail value sales of fragrances, 2014
              • Figure 9: The Beauty Box for C&A
              • Figure 10: Agatha Ruiz de la Prada Love Love Love with Brazilian actress Fiorella Mattheis
          • Notable Products of the Past Year

              • Notable products of 2015
              • Looking to the Future

                  • Potential to create new scented formats
                      • Figure 11: UK, interest in deodorant fragrance developments, by selected age groups, October 2014
                      • Figure 12: France, Germany, Italy and Spain, interest in hair fragrance, by selected age groups, 2014
                      • Figure 13: J’Adore Touche de Parfum
                      • Figure 14: France, Germany, Italy and Spain, % users who customise their scents (e.g. by mixing essential oils, combining different scents), by selected age groups, 2015
                    • The power of multi-sensory experience
                        • Figure 15: Sensorwake alarm clock
                      • Alternative ways to sell fragrances outside traditional bricks and mortar
                        • Figure 16: China, top fragrance purchase channel, June 2015
                        • Figure 17: Commodity Fitting Kit
                        • Figure 18: Sephora Flash Store
                    • The Analyst’s View

                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                      • Market

                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                      • Consumer

                        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                      • Brand/Company

                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                      • Data

                        Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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