Fragrances - UK - August 2017
“After two years of disappointing sales performance, the fragrance sector is estimated to see modest growth in 2017. NPD in both the fragrances and body spray sector has encouraged people to spend more, however, consumers remain price-savvy and high-end fashion brands increasingly face competition from beauty and high street fashion brands. With high interest in fragrances with added benefits, further driving innovation could encourage greater spending as well as introducing new usage occasions in the sector.”
– Roshida Khanom, Associate Director BPC
This report looks at the following areas:
- Blurring the lines with BPC
- Competing for the middle-income shopper
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