Fragrances - UK - August 2019
Covered in this report
This report examines the UK market for men’s and women’s fragrances, including parfum, eaux de toilettes (EdT), eaux de parfums (EdP) and colognes:
- Parfums or perfume extracts have a 15-40% concentration of essence
- Eaux de parfum (EdP) have a 10-30% concentration of essence
- Eaux de toilette (EdT) have a 5-20% concentration of essence.
- Colognes, often referred to as eaux de cologne (EdC), have a 3-5% concentration of essence
“The market is estimated to decline by 0.8% to £1.48 billion in 2019 before a longer-term period of growth as consumers trade up to more sophisticated formats. Brands may need to consider ethical values, ingredient transparency or more unique benefits to differentiate from competitors and command a price premium. Gender is at the heart of the category right now, with men expecting more sophisticated messaging and women balancing femininity with feminism. Unisex brands could find themselves on top if they can create a sense of equality.”
- Alex Fisher, Associate Director BPC
This Report will cover the following areas:
- The effect of modern masculinity
- Unlocking inner potential
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