Fragrances - US - August 2015
- Related Reports
- beauty, personal goods and toiletries
- August 2015
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"The impact of a saturated marketplace and increased competition from scented toiletries has led to flat performance in the $3.7 billion fragrance category. To combat consumer apathy and confusion, industry players can leverage new product development and honed marketing emphasizing value-added benefits/functionality, demographic-specific use, and customization. Delivering unique consumer experiences will be instrumental to encourage greater frequency of use and an increased repertoire of fragrance variety."
- Shannon Romanowski, Senior Beauty & Personal Care Analyst
This report covers the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.