Frangrances - US - September 2012
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- beauty, cosmetics
- September 2012
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In addition to strong sales growth, responses to Mintel’s exclusive consumer survey indicate that the time is ripe for increased product innovation in the fragrance category. Survey results show strong consumer interest in added product benefits like mood boosting and anti-aging, as well as innovative forms and extending scent into additional product categories. Healthy category growth, combined with increased product innovation makes this an exciting time for the fragrance industry.
This report builds on the analysis presented in Mintel’s Fragrances—U.S., September 2011, as well as Women’s Fragrances—U.S., September 2010 and the September 2008, December 2007, November 2006, October 2004, and March 2002 reports of the same tile, and Men’s Fragrances—U.S., November 2010 and the October 2008, November 2007, December 2006, November 2004, and April 2002 reports of the same title.
This report covers the U.S. market for fragrances in all forms (i.e., spray, pour, solid, oil).
The market can be broadly segmented according to a product’s strength (the grade of alcohol denotes the percentage of alcohol to water) and/or form including:
Excluded from the scope of this report are line extensions of other men’s/women’s personal care products such as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.