Fragrances - US - September 2017
- Related Reports
- beauty, personal goods and toiletries
- September 2017
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After several years of weak performance, the $3.8 billion US fragrance market continues to see sales slide, especially in the women’s fragrance segment. Heavy competition within and beyond the category has resulted in slow category growth. Despite these challenges, interest is solid in natural fragrances, customized options, and fragrances with added benefits. Online tools, apps, and fragrance testing technologies offer additional opportunities for innovators in the category.
This report looks at the following areas:
The growing number and range of scented personal care products, which can offer scent as well as functional benefits, has been a key factor dampening sales in the women’s fragrance segment. Women are more likely than men to trade out scented body products for traditional fragrance products. Women aged 18-34, a critical demographic for the fragrance market, are among the most likely to report that they use scented body care products either in addition to or instead of fragrances
Younger age groups are the most engaged in the overall beauty and personal care category, as well as in fragrances. Those aged 18-24 are the most likely to use fragrances both overall and on a regular basis, closely followed by those aged 25-34. Younger users are also influenced by a range of other measures, including interest in fragrances with added benefits and product innovations.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.