France Beauty and Personal Care Retailing Market Report 2021
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Description
Providing the most comprehensive and up-to-date information and analysis of the France Beauty and Personal Care Retailing market including the behaviours, preferences and habits of the consumer.
Growth in consumer spending on personal care goods in France was already weak in France. In 2019 it grew by just 0.4% to €21.7 billion, which is only €300 million larger than in 2015. The COVID-19 epidemic has had serious consequences for the beauty and personal care sector, where much spending is discretionary and new product launches are a key driver of growth. Our COVID-19 tracker data (run 7-15 January) showed that 25% of French adults said they were buying less or no BPC items compared to before the COVID-19 outbreak. We estimate that market spending shrank by 6% in 2020 as a result of two national lockdowns, curfews and reduced footfall in stores due to safety concerns.
Quickly understand
- The impact of COVID-19 on the beauty and personal care retailing sector.
- How people shop for beauty and personal care products and which retailers they use.
- The winners and losers in the beauty and personal care retailing sector since the start of the COVID-19 outbreak.
- How behaviours of beauty and personal care shoppers have changed since the start of the COVID-19 outbreak.
- The growth of the online channel within the beauty and personal care category and the boost given to it by the COVID-19 outbreak.
Covered in this report
Brands featured: Sephora, Nocibé, Yves Rocher, Beauty Success, Marionnaud Paris, Kiko Milano, Aroma Zone, Adopt, Lush, The Body Shop, Passion Beauté, H&M, Etam, Amazon and more.
Areas of focus: Beauty – including makeup and colour cosmetics, nail care, fragrances and skincare. Personal care – including haircare, body care, hair removal and everyday toiletries such as oral hygiene, bathing and deodorants. BPC accessories and electricals – including hair and make-up brushes, hair styling tools, beauty and dental tools.
Expert analysis from a specialist in the field
Written by Natalie MacMillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
France has experienced two national lockdowns, as well as a nationwide curfew and restrictions on store opening times. This has shifted a large amount of spending on BPC online and forced many specialists to redouble their efforts to develop or accelerate their internet offer. Many have showed real adaptability, particularly through digitization of areas such as online consultations and live-streaming events. Stores have had to adapt to new conditions, and we expect to see a move towards fewer but better stores, as the experiential side of in-store shopping becomes more important.
Natalie MacMillan
Senior European Retail Analyst
Table of Contents
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Overview
- Key issues covered in this Report
- Areas covered in this Report
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Executive Summary
- The market
- Consumer spending
- Figure 1: France: consumer spending on beauty and personal care (including VAT), 2015-20
- Sector size and forecast
- Figure 2: France: health & beauty specialists’ sales (excluding VAT), 2015-20
- Channels of distribution
- Companies and brands
- Market shares
- Figure 3: France: leading beauty specialists: shares of all beauty specialists’ sales, 2019
- Online vs in-store
- Retailer trends
- Online
- The consumer
- Beauty and personal care products purchased
- Figure 4: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Online and in-store shopping for beauty and personal care products
- Figure 5: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
- Where beauty and personal care products are purchased
- Figure 6: France: where beauty and personal care products were purchased, October 2020
- Attitudes to innovations in BPC
- Figure 7: France: interest in in-store BPC shopping innovations, October 2020
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- Figure 8: France: interest in online BPC shopping innovations, October 2020
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The Impact of COVID-19 on Beauty and Personal Care Retailing
- Short, medium and long term impact on the sector
- Figure 9: Short, medium and long term impact of COVID-19 on beauty and personal care retailing, February 2021
- Opportunities and threats
- But the online experience can go so much further
- Virtual consultations
- Figure 10: Bobbi Brown Virtual Services Homepage, August 2020
- Product recommendations using AI
- Figure 11: The Inkey List #askINKEY Campaign, 2020
- Figure 12: Boots No7 Personalised Skin Analysis, 2020
- Adding the human touch with live-streaming
- Making beauty shopping more fun
- Making shopping safe will pay off
- Cash-strapped consumers may restrict BPC spend
- How COVID-19 will reshape the industry
- Delivery and click-and-collect will continue to ride on convenience
- Social media will play a greater role
- The store-experience will need to be even better
- BPC online audience has grown and specialists must embrace this
- Sustainability will continue to be high on the agenda
- Health and beauty specialists struggle in 2020
- Figure 13: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, 2015-25
- Figure 14: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, by country, 2015-25
- The impact of COVID-19 on consumer behaviour across Europe
- Concerns around exposure to COVID-19 rise as second wave hits
- Figure 15: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-January 2021*
- The financial impact of COVID-19
- Furlough and job losses
- Spending falls and consumers look to save where possible
- Figure 16: Europe: financial impact of COVID-19, January 2021*
- Changes to shopping behaviour
- Non-essential spending reduced
- Desire to spend less time in-store
- Cash is no longer king
- Localism rises up the agenda
- Online shopping receives major boost
- Second wave leads to renewed stockpiling
- Figure 17: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, January 2021*
- Consumers are trying not to handle/touch products in-store
- Figure 18: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
- Spending intentions
- Beauty sector sees planned spending decrease
- Figure 19: Net balance* of expected spending on selected items in the next month, January 2021**
- German consumers the only group planning to spend more on beauty
- Figure 20: Europe: net balance* of expected spending on beauty products and toiletries in the next month, January 2021**
- How the crisis is impacting on key consumer segments
- Women and older people most concerned about the pandemic
- Figure 21: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, January 2021*
- Women and older age groups also trying to limit time in-store
- Figure 22: Europe: consumers trying to limit the time they spend in-store, by gender and age, January 2021*
- Online shopping boom is relatively uniform
- Figure 23: Europe: consumers shopping more online, by gender and age, January 2021*
- Younger and middle-aged consumers more likely to be cutting back on non-essential spend
- Figure 24: Europe: consumers cutting back on non-essential spending, by gender and age, January 2021*
- COVID-19: market context
- UK
- France
- Germany
- Italy
- Spain
- Short, medium and long term impact on the sector
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Issues and Insights
- COVID-19 brings BPC online retailing to the fore
- An opportunity in DIY beauty
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The Market – Key Takeaways
- COVID-19 impacts economic growth
- Weak growth in BPC market spending
- BPC specialists have been relatively resilient
- Channels of spending vary by category
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Consumer Spending
- French economy hit hard by COVID-19
- Drop in spending less severe
- Spending on beauty was already weak
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- Figure 25: France: consumer spending on beauty and personal care (including VAT), 2015-20
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Sector Size and Forecast
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- Figure 26: France: health & beauty specialists’ sales (excluding VAT), 2015-20
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- Figure 27: France: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
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Channels of Distribution
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Inflation
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- Figure 28: France: consumer prices * of personal care items, annual % change, 2015-19
- Figure 29: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 20
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Companies and Brands – Key Takeaways
- Sephora dominates a fragmented market
- COVID-19 decimates in-store sales
- Retailers find new ways to connect with customers
- Retailers tapping into interest in sustainability and natural products
- Enormous growth in online sales
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Leading Players
- 2020, a terrible year for all
- An overview of the key players
- How are retailers responding to the COVID-19 crisis?
- Reaching customers online
- Sustainability and clean beauty
- Keeping stores safe and customers shopping
- A choice of delivery options
- Figure 30: France: leading beauty specialists, sales, 2015-19
- Figure 31: France: leading beauty specialists, outlets, 2015-19
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Market Shares
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- Figure 32: France: leading beauty specialists: shares of all beauty retailers’ sales, 2015-19
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Online
- Online activity
- Figure 33: France: online buyers of beauty and personal care products, by age and gender, October 2020
- Online BPC sales
- Leading online players
- Figure 34: France: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
- Online activity
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The Consumer – Key Takeaways
- Consumption increases with age and remains highest among women
- Huge increase in online shopping for BPC during COVID-19 pandemic
- Stores remain the main point of sale
- Usage of Amazon surged over the last year
- Safe shopping and sustainability are high priorities
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Beauty and Personal Care Products Purchased
- Almost everyone buys beauty and personal care items
- Figure 35: France: beauty and personal care products purchased in the last 12 months, October 2020
- Haircare, beauty and skincare predominantly bought by women
- Figure 36: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Age plays an important role for beauty and personal care products
- Figure 37: France: beauty and personal care products purchased in the last 12 months by age group, October 2020
- Almost everyone buys beauty and personal care items
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Online and In-store Shopping for BPC Products
- Enormous boost to online resulting from COVID-19 lockdowns
- The store-experience will need to be even better
- Figure 38: France: in-store and online buyers of beauty and personal care products, October 2020
- Women remain the predominant online shoppers
- Figure 39: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
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- Figure 40: France: online buyers of beauty and personal care products, by generation, October 2020
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Where Beauty and Personal Care Products are Purchased
- Supermarkets/hypermarkets used by three quarters of consumers
- Almost 60% shopped at a specialist retailer
- Department stores less popular than Spain, Italy or UK
- Figure 41: France: where beauty and personal care products were purchased, October 2020
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- Figure 42: France: where beauty and personal care products were purchased, October 2020 vs November 2019
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- Figure 43: France: demographics of shoppers at selected retailers of BPC products, specialists, October 2020
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- Figure 44: France: demographics of shoppers at selected retailers of BPC products, non-specialists, October 2020
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- Figure 45: France: demographics of shoppers at selected retailers of BPC products, by gender and age group, October 2020
- Where people shopped and what they bought
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- Figure 46: France: beauty and personal care products purchased by retailer used, October 2020
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Attitudes to Innovations in BPC
- In-store
- Clean and green
- Safety issues
- Figure 47: France: interest in in-store BPC shopping innovations, October 2020
- Online
- Potential for digital tools
- Excess packaging a concern
- Figure 48: France: interest in online BPC shopping innovations, October 2020
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- Figure 49: France: interest in online BPC shopping innovations, by age and gender, October 2020
- Interest in innovations by retailer shopped
- Figure 50: France: interest in in-store BPC shopping innovations by retailer used, October 2020
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- Figure 51: France: interest in online BPC shopping innovations by retailer used, October 2020
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Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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