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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Clothing Retailing - France market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers the clothing retail market in France, with a focus on clothing and fashion specialist retailers. The report does not cover non-specialists, such as hypermarkets, in detail although these are looked at briefly in the consumer research section.

The report combines analysis of the market in France, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour. A number of relevant company profiles are also included.

For our consumer research this year we asked questions on the following topics:

  • Participation in online and in-store shopping for clothing in the last 12 months
  • Retailers used for clothing shopping in the last 12 months
  • Responses to a series of attitudinal statements relating to shopping for clothing.

For the purpose of this report, Mintel has used the following definitions:

Consumer spending: The total amount spent by French households (including sales tax) on clothing, via all channels, i.e. clothing shops, hypermarkets, online, at markets etc.

Retail sales: Total sales of all types of goods and services (excluding sales tax) via stores and directly to the consumer (mainly online) by specialist clothing retailers. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.

Expert analysis from a specialist in the field

Written by Natalie MacMillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The French clothing market is undergoing significant structural shifts; online is capturing more spending and technology is increasingly influential in the buying journey. Stores are finding it increasingly hard to find reasons to entice customers through the door. As a result many of the previously safe middle market retailers are looking very vulnerable. Several are restructuring and downsizing, closing unprofitable stores or selling off non-core businesses Natalie MacMillan
Senior European Retail Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: Estimated distribution of spending on clothing and footwear by channel, 2018
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2018
                  • Online
                    • The consumer
                      • How they shop for clothing
                        • Figure 4: France: Channels used for buying clothes in the last 12 months, June 2019
                      • Where they shop for clothing
                        • Figure 5: France: Retailers used for buying clothing in the last 12 months, June 2019
                      • Attitudes to shopping for clothes
                        • Figure 6: France: Attitudes to shopping for clothes, June 2018
                      • What we think
                      • Issues and insights

                        • A choice of payment methods can help omnichannel
                          • The facts
                            • The implications
                              • Targeting older women
                                • The facts
                                  • The implications
                                  • The market – What you need to know

                                    • Economy growing despite social unrest
                                      • Clothing and footwear spend is in decline
                                        • Weak growth amongst specialist retailers
                                          • A fragmented market
                                          • Consumer spending

                                            • The economy
                                              • Spending on fashion in decline
                                                  • Figure 7: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
                                              • Sector size and forecast

                                                • Retail sales resilient
                                                  • Figure 8: France: Specialist clothing retailers, sales (excl. VAT), 2014-19
                                                  • Figure 9: France: Specialist clothing retailers, forecast sales (excl. VAT), 2019-24
                                              • Inflation

                                                  • Figure 10: France: Consumer prices * of clothing and footwear, Annual % change, 2014-18
                                                  • Figure 11: France: Consumer prices * of clothing and footwear, Annual % change, January 2018 –July 2019
                                              • Channels of distribution

                                                    • Figure 12: France: Estimated distribution of spending on clothing and footwear by channel, 2018
                                                • Companies and brands – What you need to know

                                                  • Contraction and consolidation
                                                    • The rise of Primark
                                                      • A fragmented sector
                                                        • Online drives growth
                                                        • Leading players

                                                          • Fashion retailing landscape continues to shift
                                                            • The decline of former market leader Vivarte
                                                              • Other contractions
                                                                • C&A still in the game
                                                                  • Figure 13: France: Leading specialist clothing retailers, 2014-18
                                                                  • Figure 14: France: Leading specialist clothing retailers, outlets, 2014-18
                                                                • Sales per outlet
                                                                  • Figure 15: France: Leading specialist clothing retailers, sales per outlet, 2014-18
                                                              • Market shares

                                                                  • Figure 16: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2014-18
                                                              • Online

                                                                • Online activity
                                                                  • Figure 17: France: Broadband connections (percentage of households), 2013-18
                                                                • Shopping for clothing online
                                                                  • Figure 18: France: Online purchasing in the last 12 months, 2014-18
                                                                • Leading online players
                                                                  • Figure 19: France: Leading retailers’ estimated clothing sales online, 2018
                                                              • The consumer – What you need to know

                                                                • Stores still dominant but online growing
                                                                  • A fragmented market
                                                                    • Sports retailers top the bill
                                                                      • Amazon’s importance is growing
                                                                        • Family specialists the leading chains
                                                                          • Clothes shopping is more than just shopping
                                                                            • Classic vs fast fashion
                                                                            • Where they shop for clothes

                                                                              • Online vs in-store
                                                                                • Figure 20: France: Channels used for buying clothes in the last 12 months, June 2019
                                                                                • Figure 21: France: Channels used for buying clothes in the last 12 months, June 2019
                                                                              • Where they shop by retailer
                                                                                • Figure 22: France: Retailers used for buying clothing in the last 12 months, June 2019
                                                                              • Sports retailers top the bill
                                                                                • Amazon’s dominance expands
                                                                                  • Family specialists the leading chains
                                                                                    • Figure 23: France: Retailers used for buying clothing by age and gender, H&M and Kiabi, June 2019
                                                                                  • Over a quarter buy clothing at grocery stores
                                                                                    • Department stores less significant
                                                                                      • Customer profiles
                                                                                        • Figure 24: France: Where they shop for clothing, by average age and household income, June 2019
                                                                                    • Attitudes to shopping for clothes

                                                                                        • Clothes shopping is more than just shopping
                                                                                          • Buy now, pay later
                                                                                            • Figure 25: France: Attitudes to shopping for clothes, June 2019
                                                                                          • Attitudes by specialist retailer used
                                                                                            • Fashion vs longevity
                                                                                              • Figure 26: France: Attitudes to shopping for clothes, by where they shopped. specialists, June 2019
                                                                                            • Shopping in the Sales
                                                                                              • Figure 27: France: Attitudes to shopping for clothes, by where they shopped, specialists, June 2019
                                                                                          • Appendix – Data sources, abbreviations and supporting information

                                                                                            • Abbreviations
                                                                                              • Data sources
                                                                                              • C&A

                                                                                                  • What we think
                                                                                                    • Making up for lost time online
                                                                                                      • Partnering with other brands
                                                                                                        • Changes in management
                                                                                                          • C&A continues to focus on sustainability
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 28: C&A: Group financial performance, 2013/14 – 2018/19
                                                                                                                • Figure 29: C&A: Outlet data, 2013/14 – 2018/19
                                                                                                              • Retail offering
                                                                                                              • Etam Group

                                                                                                                  • What we think
                                                                                                                    • Strengthening lingerie business
                                                                                                                      • The Ysé acquisition
                                                                                                                        • Livy
                                                                                                                          • The China problem
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 30: Etam Group: Group sales performance, 2014-18
                                                                                                                                • Figure 31: Etam Group: Outlet data, 2014-18
                                                                                                                              • Retail offering
                                                                                                                              • H&M Hennes & Mauritz

                                                                                                                                  • What we think
                                                                                                                                    • Digital
                                                                                                                                      • Store development
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                            • Figure 32: H&M Hennes & Mauritz: group financial performance, 2013/14-2017/18
                                                                                                                                            • Figure 33: H&M Hennes & Mauritz: outlet data, 2013/14-2017/18
                                                                                                                                          • Retail offering
                                                                                                                                          • Grupo Inditex

                                                                                                                                              • What we think
                                                                                                                                                • Growth from a combination of online and offline channels
                                                                                                                                                  • Diversification and dedicated content on social channels
                                                                                                                                                    • Inditex’s new strategy focuses on sustainability
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 34: Grupo Inditex: sales and outlets by format, 2018/19
                                                                                                                                                          • Figure 35: Grupo Inditex, performance by brand, 2017-19
                                                                                                                                                          • Figure 36: Grupo Inditex: group financial performance, 2013/14-2018/19
                                                                                                                                                          • Figure 37: Grupo Inditex: outlet data, 2013/14-2018/19
                                                                                                                                                        • Retail offering
                                                                                                                                                        • Kiabi

                                                                                                                                                            • What we think
                                                                                                                                                              • Developing a dynamic in-store experience
                                                                                                                                                                • Expanded online reach and enhanced mobile shopping experience
                                                                                                                                                                  • 100% eco-friendly fashion
                                                                                                                                                                    • Company background
                                                                                                                                                                      • Company performance
                                                                                                                                                                        • Figure 38: Kiabi: Estimated European financial performance, 2014-18
                                                                                                                                                                        • Figure 39: Kiabi: Estimated European Outlet data, 2014-18
                                                                                                                                                                      • Retail offering
                                                                                                                                                                      • Primark/Penneys

                                                                                                                                                                          • What we think
                                                                                                                                                                            • European expansion continues
                                                                                                                                                                              • Offline business model could hold back growth
                                                                                                                                                                                • Greater focus on experience could point the way forward
                                                                                                                                                                                  • Growing sentiment against fast fashion is forcing change on the business
                                                                                                                                                                                    • Where now?
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 40: Primark/Penneys: group financial performance, 2014/15-2018/19
                                                                                                                                                                                          • Figure 41: Primark/Penneys: outlet data, 2014/15-2018/19
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                        • Vivarte

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • A troubled business
                                                                                                                                                                                                • The slimming down
                                                                                                                                                                                                  • What is the outlook for Vivarte ?
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                          • Figure 42: Vivarte: Group sales performance, 2013/14-2017/18
                                                                                                                                                                                                          • Figure 43: Vivarte: Outlet data, 2013/14-2017/18
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                        • Zalando

                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                              • Selling more products, slower revenue growth
                                                                                                                                                                                                                • Zalando continues to succeed by combining online and offline
                                                                                                                                                                                                                  • Zalando’s circular fashion joins the physical world
                                                                                                                                                                                                                    • Zalando expands beauty range to five new markets
                                                                                                                                                                                                                      • Average basket size is still decreasing
                                                                                                                                                                                                                        • Zalando Plus loyalty scheme expanded
                                                                                                                                                                                                                          • Zalando trials robots for customer orders
                                                                                                                                                                                                                            • Moving away from own brands
                                                                                                                                                                                                                              • What next?
                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                    • Figure 44: Zalando: group financial performance, 2013-18
                                                                                                                                                                                                                                    • Figure 45: Zalando: key metrics, 2016-H1 2019
                                                                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                                                                  About the report

                                                                                                                                                                                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                  • The Consumer

                                                                                                                                                                                                                                    What They Want. Why They Want It.

                                                                                                                                                                                                                                  • The Competitors

                                                                                                                                                                                                                                    Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                  • The Market

                                                                                                                                                                                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                  • The Innovations

                                                                                                                                                                                                                                    New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                  • The Opportunities

                                                                                                                                                                                                                                    Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                  • The Trends

                                                                                                                                                                                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                  Description