Electrical Goods Retailing - France Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Electrical Goods Retailing - France market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the electrical goods market in France, with a focus on electrical specialists, including high street and out-of-town operators. The report does not cover non-specialists, such as department stores and hypermarkets, in detail although these are looked at briefly in the Channels of Distribution section and also in our consumer research. Online specialists, including Amazon, are also included. We think that just under half of Amazon’s sales are in electricals and it is so important a player in all the major European economies that to exclude it, simply because it is classified elsewhere by the national statistics offices, would be very misleading. Amazon (UK) is the subject of Mintel report Amazon: A Shopper’s Perspective – UK, January 2019.
The report combines analysis of the market in France, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.
For our consumer research this year we asked questions on the following topics:
- Which electrical/electronic products had been purchased over the last year
- How consumers are shopping for electrical/electronic products, in-store and online
- Which retailers had been used when shopping for electrical/electronic products
- Agreement with a selection of attitude and behavioural statements relating to electrical/electronic products
Expert analysis from a specialist in the field
Written by Natalie MacMillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Electricals retailing in France is challenging due to the growth of online retailing and downward price pressures from the intense competition. "Natalie MacMillan
Senior European Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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