Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Electrical Goods Retailing - France market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Consumer spending on electricals in France is estimated to have increased by just 0.5% in 2019 to €28.3 billion (including VAT), a similar rate to 2018. The market is subject to downward pressure on prices, a key battleground in this sector. The specialist retail sector grew by an estimated 2%, to a total of €13 billion (excluding VAT) and has been growing its share of spending.


Within this some of the market-leading retailers have produced strong growth, but the voluntary/buying group segment, serving small independent retailers, has struggled and we have seen some structural changes. Online has changed the way people shop for electricals, but the leading chains have stayed ahead of the game, developing their omnichannel model, and increasing their share of spending as a result. Some are diversifying into the value-added goods and services sector, including insurance (eg smartphone protection plans) and the provision of repairs, as well as leveraging their store estate to provide a more attractive online offer (eg rapid fulfilment of orders) and to drive store footfall.

Expert analysis from a specialist in the field

Written by Natalie Macmillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Our consumer research shows opportunities for retailers to make their stores more customer-friendly and experiential, to become somewhere where shoppers can access advice and try out new technologies in fun and exciting new ways. Consumers are driven by price, but not in isolation, suggesting that retailers offering an engaging in-store environment, with added extras, such as repairs and warranties, can capitalise on their store network, at the same time integrating it with best practice onlin Natalie Macmillan
Senior European Retail Analyst

mintelcontainerpage
82445
995.0000
593
2020-02-27T00:00:00+0000
153
581

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on electrical items (incl. VAT), 2015-19
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: estimated distribution of spending on electrical/electronic goods by channel, 2019
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading electrical specialists’ shares of spending on electricals items, 2019
                  • Online
                    • The consumer
                      • What they buy
                        • Figure 4: France: electrical products bought in the last 12 months, November 2019
                      • How they shop
                        • Figure 5: France: Channels used to buy electrical goods, in-store and online, January 2019 vs November 2019
                      • Where they shop
                        • Figure 6: France: where they shop for electricals, whether in-store or online, November 2019
                      • Attitudes to shopping for electricals
                        • Figure 7: France: attitudes to buying electrical/electronic goods, November 2019
                      • What we think
                      • Issues and insights

                        • What is the future of store-based electricals retailing in France?
                          • The facts
                            • The implications
                              • How can AR and VR help electricals retailers?
                                • The facts
                                  • The implications
                                  • The market – What you need to know

                                    • Weak spending on electricals
                                      • Specialist sector is buoyant
                                        • Inflation still deflating growth
                                          • Specialists account for over half of spending
                                          • Consumer spending

                                              • Low growth in spending on electricals
                                                  • Figure 8: France: Consumer spending on electrical items (including VAT), 2015-19
                                              • Sector size and forecast

                                                • A robust retail sector
                                                  • Electrical specialists outperform spending
                                                    • Figure 9: France: Electrical specialists, sales, excluding VAT, 2015-19
                                                    • Figure 10: France: Electrical specialists, Forecast sales, excluding VAT, 2020-24
                                                  • Inflation
                                                    • Figure 11: France: Consumer price inflation (HICP*) Annual % change, 2015-19
                                                    • Figure 12: France: Consumer price inflation on electrical items (HICP*), annual % change, January 2018-December 2019
                                                • Channels of distribution

                                                    • Figure 13: France: estimated distribution of spending on electrical/electronic goods by channel, 2019
                                                • Companies and brands – What you need to know

                                                  • Fnac Darty leads
                                                    • Cross-sector partnerships
                                                      • Rationalisation amongst buying groups
                                                        • Leading specialists capture almost two-thirds of market spend
                                                          • Online market worth some €5.8 billion
                                                          • Leading players

                                                              • Cross-sector and cross-banner partnerships
                                                                • Rationalisation amongst buying groups
                                                                  • Cdiscount
                                                                    • Figure 14: France: Leading electrical retailers, sales, 2015-19
                                                                    • Figure 15: France: Leading electrical retailers, outlets, 2015-19
                                                                  • Sales per outlet
                                                                    • Figure 16: France: Leading electrical retailers, sales per outlet, 2015-19
                                                                • Market shares

                                                                    • Figure 17: France: Leading electrical retailers: Shares of spending on electricals items, 2015-19
                                                                • Online

                                                                  • Online activity
                                                                    • Shopping online
                                                                      • Figure 18: France: Online purchasing of electrical items in last 12 months, 2015-19
                                                                    • Online sales of electricals
                                                                      • Leading online players
                                                                        • Figure 19: France: Estimated sales of electricals online by leading retailers, 2015-19
                                                                    • The consumer – What you need to know

                                                                      • Men shop more than women, apart from for mobile phones
                                                                        • Stores still more important than online
                                                                          • Darty and Amazon lead
                                                                            • Price still the overriding motivator
                                                                              • Technology is the future
                                                                                • Experiences can be a strength for stores
                                                                                • What they buy

                                                                                  • Men and the young most likely to buy
                                                                                    • Figure 20: France: Proportion of people buying any kind of electrical product in the last 12 months by age group, November 2019
                                                                                  • Mobile phones the most popular purchase
                                                                                    • Figure 21: France: electrical products bought in the last 12 months, November 2019
                                                                                • How they shop – Online and in-store

                                                                                    • Figure 22: France: Channels used to buy electrical goods, in-store and online, November 2019
                                                                                • Where they shop

                                                                                    • Figure 23: France: where they shop for electricals, whether in-store or online, November 2019
                                                                                  • Channels used by retailers bought from
                                                                                    • Figure 24: France: How and where they shop, Electricals specialists, November 2019
                                                                                • Attitudes to shopping for electrical products

                                                                                  • Price still the overriding motivator
                                                                                    • Technology is increasingly part of the buying journey
                                                                                      • Stores can use the “experience” factor
                                                                                        • Figure 25: France: attitudes to buying electrical/electronic goods, November 2019
                                                                                      • Attitudes by retailers used
                                                                                        • Figure 26: France: agreement with statements by where they shopped for electrical goods in the past 12 months, November 2019
                                                                                    • Appendix – Data sources, abbreviations and supporting information

                                                                                      • Abbreviations
                                                                                        • Data sources
                                                                                        • Amazon

                                                                                            • What we think
                                                                                              • Prime: the glue keeping the consumer facing business units together
                                                                                                • Consumer electronics: half of UK households have an Amazon device
                                                                                                  • Retail: Will Marketplace become a problem child?
                                                                                                    • Company background
                                                                                                      • Company performance
                                                                                                        • Figure 27: Amazon: sales by activity, 2019
                                                                                                      • Mintel estimates
                                                                                                        • Figure 28: Amazon.com Group: Group financial performance, 2015-19
                                                                                                        • Figure 29: Amazon International: estimated retail sales performance, 2015-19
                                                                                                      • Sales of electrical goods
                                                                                                        • Figure 30: Amazon Europe: estimated sale of electrical products, 2019
                                                                                                      • Retail offering
                                                                                                        • Product mix
                                                                                                          • Figure 31: Amazon UK: estimated sales by product, 2018
                                                                                                        • Marketing
                                                                                                        • Fnac Darty

                                                                                                            • What we think
                                                                                                              • Online looking good and still growing
                                                                                                                • Services offer scope to develop other revenue streams
                                                                                                                  • Sustainability is being put at the core of the company’s activities
                                                                                                                    • Partnerships boost knowledge and improve buying power
                                                                                                                      • Cross-banner developments
                                                                                                                        • Ticketing not core enough?
                                                                                                                          • Where now?
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 32: Fnac Darty : Group sales performance, 2015-19
                                                                                                                                • Figure 33: Fnac Darty : Outlet data, 2015-19
                                                                                                                              • Retail offering
                                                                                                                              • HTM Group

                                                                                                                                  • What we think
                                                                                                                                    • Deployment of smaller shop-in-shops
                                                                                                                                      • Ironing out in-store customer pain points
                                                                                                                                        • Market leadership aspirations in Belgium and Luxembourg
                                                                                                                                          • Expanded payment options to reach out to a wider audience
                                                                                                                                            • Eco-friendly ink cartridge refill service reducing single-use plastic waste
                                                                                                                                              • Company background
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 34: HTM Group: Estimated sales performance, 2015-19
                                                                                                                                                  • Figure 35: HTM Group: Outlet data, 2015-19
                                                                                                                                                • Retail offering
                                                                                                                                                • The European Buying Groups

                                                                                                                                                    • What we think
                                                                                                                                                      • Growth at group level
                                                                                                                                                        • Store numbers falling
                                                                                                                                                          • Online is difficult for voluntary groups
                                                                                                                                                            • Can customer service offset higher prices ?
                                                                                                                                                              • Looking ahead…
                                                                                                                                                                • Sales
                                                                                                                                                                  • Figure 36: Euronics and Expert: Selected countries, sales performance, 2014-18
                                                                                                                                                                • Stores
                                                                                                                                                                  • Figure 37: Euronics and Expert: Selected countries, store numbers, 2014-18
                                                                                                                                                                  • Figure 38: Euronics and Expert: countries of operation with local websites, 2020

                                                                                                                                                              About the report

                                                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                              • The Consumer

                                                                                                                                                                What They Want. Why They Want It.

                                                                                                                                                              • The Competitors

                                                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                                                              • The Market

                                                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                              • The Innovations

                                                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                                                              • The Opportunities

                                                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                                                              • The Trends

                                                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                              Description