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Footwear Retailing - France Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Footwear Retailing - France market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers the footwear market in France, with a focus on footwear specialists. The report does not cover non-specialists, such as department stores, in detail although these are looked at briefly in the Channels of Distribution section and also in our consumer research. The report combines analysis of the market in France, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour.

For the consumer research we asked questions on the following topics:

  • Which retailers had been used for footwear shopping, in-store and online
  • Agreement with a variety of attitude statements towards shopping for footwear

For the purpose of this report, Mintel has used the following definitions:

Consumer spending: The total amount spent by France households (including sales tax) through all retail channels – both specialist and non-specialist. This covers all footwear categories, including trainers, but excludes game specific footwear (e.g. football boots, ski-boots) and orthopaedic footwear.

Retail sales: total sales of all types of footwear (excluding sales tax) via stores and directly to the consumer by specialist retailers of footwear. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.

Channels of distribution: Mintel estimates of the proportions of spending on footwear via other channels, including the grocers, mixed goods retailers and non-store retailers.

Expert analysis from a specialist in the field

Written by Natalie MacMillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Footwear retailing in France is changing as non-specialists, such as sports, fashion and online-only retailers, are capturing more spending. The middle market and those retailers stuck on the high street or in shopping centres are being squeezed as consumers’ shopping preferences are changing. Natalie MacMillan
Senior European Retail Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on Footwear, 2014-18
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: Estimated distribution of footwear spending by channel, 2018
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2018
                  • Online
                    • The consumer
                      • Where they shop
                        • Figure 4: France: Where they shop for footwear, in-store or online, February 2019
                      • Attitudes to shopping for footwear
                        • Figure 5: France: Attitudes to shopping for footwear, February 2019
                      • What we think
                      • Issues and Insights

                        • How eco and ethical concerns can impact on footwear shopping
                          • The facts
                            • The implications
                              • The importance of younger men to the footwear market
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Economy impacted by “gilets jaunes” protests
                                      • Low growth in spending on shoes
                                        • Footwear specialists account for a steady 1.5% of all retail sales
                                          • Specialists capture two-thirds of spending
                                          • Consumer Spending

                                              • Low growth in footwear spending
                                                • Figure 6: France: Consumer spending on footwear (incl. VAT), 2014-18
                                            • Sector Size and Forecast

                                              • Total retail sales recovering
                                                • Footwear specialists see stronger growth
                                                  • Figure 7: France: Specialist footwear retailers, sales (excl. VAT), 2014-18
                                                  • Figure 8: France: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
                                              • Inflation

                                                  • Figure 9: France: Consumer prices *, annual % change, 2014-18
                                                  • Figure 10: France: Consumer price inflation* on footwear, clothing and all items, annual % change, July 2017-December 2018
                                              • Channels of Distribution

                                                  • Figure 11: France: Where they shop for footwear, February 2019
                                                  • Figure 12: France: Estimated distribution of footwear spending by channel, 2018
                                              • Leading Players – What You Need to Know

                                                • A fragmented market
                                                  • Restructuring
                                                    • Leading specialists’ market shares declining
                                                      • Online difficult for footwear
                                                      • Leading Players

                                                        • A restructuring market
                                                          • The strategy for La Halle
                                                            • André sold to Spartoo in a cross-channel deal
                                                              • Sarenza sold to Monoprix
                                                                • Sports retailers
                                                                  • Figure 13: France: Leading specialist footwear retailers, sales, 2014-18
                                                                  • Figure 14: France: Leading specialist footwear retailers, outlets, 2015-18
                                                                • Sales per outlet
                                                                  • Figure 15: France: Leading specialist footwear retailers, sales per outlet, 2016-18
                                                              • Market Shares

                                                                  • Figure 16: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2014-18
                                                              • Online

                                                                • Online activity
                                                                  • Shopping online
                                                                    • Figure 17: France: Online buyers of clothing/sports goods in last 12 months, 2013-18
                                                                  • Online sales of footwear
                                                                    • Leading online players
                                                                      • Figure 18: France: Leading retailers’ estimated online sales of footwear, 2018
                                                                  • The Consumer – What You Need to Know

                                                                    • 80% buy footwear – highest amongst younger men
                                                                      • Sports shops the most popular
                                                                        • Comfort and quality are a priority for most shoppers
                                                                          • Green concerns also influence shoppers
                                                                            • Social media and online
                                                                            • Who Shops for Footwear

                                                                                • Figure 19: France: Footwear buyers in the last year, February 2019
                                                                            • Where They Shop for Footwear

                                                                                • Figure 20: France: Where they shop for footwear, in-store or online, February 2019
                                                                                • Figure 21: France: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
                                                                            • Attitudes to Footwear Shopping

                                                                                • Comfort and quality are a priority for most shoppers
                                                                                  • Ethical concerns
                                                                                    • Social media and online
                                                                                      • The integration of clothing and footwear shopping
                                                                                        • Figure 22: France: Attitudes to shopping for footwear, February 2019
                                                                                        • Figure 23: France: Attitudes to shopping for footwear by retailer shopped, comfort and quality, February 2019
                                                                                        • Figure 24: France: Attitudes to shopping for footwear by retailer shopped, social media and magazine influence, February 2019
                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                      • Abbreviations
                                                                                        • Data sources
                                                                                        • Eram

                                                                                            • What we think
                                                                                              • Major restructuring of store network
                                                                                                • Multiple brands offer chance to shift focus
                                                                                                  • Focusing on personalisation to engage customers
                                                                                                    • Uses availability of stock across branches for e-commerce sales
                                                                                                      • Company background
                                                                                                        • Company performance
                                                                                                          • Figure 25: Eram: Group sales performance, 2014-18
                                                                                                          • Figure 26: Eram: Outlet data, 2014-18
                                                                                                          • Figure 27: Eram Group: store network by brand, 2019
                                                                                                        • Retail offering
                                                                                                        • Foot Locker Europe

                                                                                                            • What we think
                                                                                                              • Shifts investment focus towards digital
                                                                                                                • Revamping its store base
                                                                                                                  • Invests in tie-ups with brands
                                                                                                                    • Buys into the second-hand trainer market
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 28: Foot Locker Europe: Group financial performance, 2014/15-2018/19
                                                                                                                          • Figure 29: Foot Locker Europe: Outlet data, 2014/15-2018/19
                                                                                                                        • Retail offering
                                                                                                                        • Vivarte (La Halle)

                                                                                                                            • What we think
                                                                                                                              • Appoints new CEO from fashion background
                                                                                                                                • Merges clothing and footwear fascias
                                                                                                                                  • Puts faith in improved logistics to drive volume growth
                                                                                                                                    • Company background
                                                                                                                                      • Company performance
                                                                                                                                        • Figure 30: Vivarte: group sales performance (excl. VAT), 2013/14-2017/18
                                                                                                                                        • Figure 31: Vivarte: approximate footwear store numbers, 2015/16-2017/18
                                                                                                                                      • Retail offering